Landau & Macholl

from Wikipedia, the free encyclopedia

Landauer & Macholl was a brandy distillery and liqueur factory in Heilbronn .

history

In 1861, 36-year-old Max Landauer set up a brandy distillery and liqueur factory at Kirchhöfle in Heilbronn. In 1866 he took his brother-in-law Leopold Macholl into the business; from this point in time the company name was Landauer & Macholl .

In the official catalog of the exhibition of the German Empire for the Vienna World Exhibition in 1873 , Moritz Macholl is named as the owner in addition to Max Landauer and Leopold Macholl. Here it is stated that the distillery was previously called "Max Landauer" and that it was founded in 1855. Landauer & Macholl had 15 workers at that time.

Although Leopold Macholl left the company again in 1874 to establish himself in Munich with his brother, the name Landauer & Macholl was retained.

In 1876 a new steam distillery and liqueur factory was built at Karmeliterstraße 15 and the product range began to be expanded significantly.

Liqueur manufacturer Ludwig Landauer (top center) on a presentation for the trade exhibition in Heilbronn in 1897

In 1894 Landauer & Macholl acquired one of the oldest German trademarks with the hammer . Landauer & Macholl was the first German distillery to introduce Cherry Brandy .

In 1921 the owners of Landauer & Macholl were Ludwig and Theodor Landauer. Ludwig Landauer's son Fritz also joined the company in 1920 ; from 1925 he was in charge of the company after Theodor Landauer died in 1922 and Ludwig Landauer died in 1925. In 1931 Jenny, Fritz and Max Landauer were the owners of the distillery. Fritz Landauer's home at Klettstrasse 5 in Heilbronn was devastated during the Reichspogromnacht . The case was prosecuted at the time, which is a major exception.

During the Third Reich , the distillery was taken from its Jewish owners and passed into the hands of Georg L. Schürger, who registered it in 1940 as Hammer-Brennerei Schürger & Co. KG. The actual owner of the distillery, Fritz Landauer, who was married to a Christian, survived as an allegedly irreplaceable worker at another Heilbronn company. His brothers Max and Robert left the country during the National Socialist era .

During the Second World War , the factories were largely destroyed; later they were returned to their rightful owners and rebuilt. This reconstruction took place in 1950; In 1960 an extension followed on Karlstrasse. Fritz Landauer took over the management of Landauer & Macholl again and kept it until 1975. The Hammer distillery Landauer & Macholl bought the Berlin company Ballin & Co. in 1966. At times it had around 200 employees. After sales declined, the company was liquidated in 1981. The distillery was taken over by the spirits manufacturer Mampe .

Museum holdings and exhibitions

A bottle of "Jubelbrand", which was produced by Landauer & Macholl on the occasion of the centenary, is in the collection of the German Historical Museum .

The Swabian Schnaps Museum has more than 1000 exhibits on the history of the distillery and organized an exhibition about its history in 2013.

Individual evidence

  1. ↑ Hans Franke, History and Fate of the Jews in Heilbronn , Heilbronn 1963, summarizes the history of the Landauer and Macholl families briefly on p. 93. He established the distillery in 1862.
  2. ↑ a b c d Jürgen Kunz, Schnaps Museum: Around 400 exhibits from the former Hammer distillery , in: Bietigheimer Zeitung , November 6, 2013
  3. ↑ Vienna World Exhibition. Official catalog of the exhibition of the German Reich , Berlin 1873, p. 177
  4. ↑ Invoices with letterheads showing the company premises
  5. ↑ a b Silver tray for the company anniversary of the Hammer distillery in the Swabian Schnaps Museum in Bönnigheim on www.museum-digital.de
  6. ^ A b Hans Franke, History and Fate of the Jews in Heilbronn , Heilbronn 1963, p. 285
  7. ↑ So the representation of the economic archive Baden-Württemberg. According to the Heilbronn city archive, the hammer's trademark goes back to Fritz Landauer.
  8. ^ Portrait of Ludwig Landauer from 1897
  9. ↑ Mention of a commemorative publication from 1921 on www.stadtarchiv-heilbronn.de
  10. ↑ Hans Franke, History and Fate of the Jews in Heilbronn , Heilbronn 1963, p. 129 f.
  11. ↑ thu. Human greatness in the years of misfortune. Factory owner Fritz Landauer was awarded the Federal Cross of Merit , 1st class , in: Heilbronner Voice , June 2, 1961
  12. ↑ Baden-Württemberg Economic Archives
  13. ^ German Historical Museum