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Mampe Spirituosen Berlin GmbH
legal form GmbH
founding 1831
Seat Berlin , Germany ,
Kreuzberg , Am Tempelhofer Berg 6
management Tom Inden-Lohmar
Branch Liquor maker
Website www.mampe.berlin

Gin is a German liquor manufacturer whose origins date to the development of stomach bitters bitter drops back in the 1831st From 1890 to around 1980 the brand enjoyed a high level of awareness. For the company's economic heyday, 70 types of liqueurs , brandies and other spirits were sold through 11,000 sales outlets.

history

origin

The secret medical councilor Carl Mampe Senior brewed a bitter bitters in 1831 in Stargard, Pomerania, as a remedy for the cholera that was rampant at the time . From then on, these bitter drops were sold in pharmacies . Mampe soon moved to the up-and-coming German capital Berlin .

Carl Mampe, who died in 1899, found his final resting place in the musicians' cemetery of the Sophiengemeinde Berlin .

Grave of Carl Mampe in the cemetery of the Sophiengemeinde II in Berlin

Carl Mampe Junior and Ferdinand Johann Mampe

Carl Mampe Senior passed the recipe for making the bitter drops on to his two step-brothers Carl Mampe Junior and Ferdinand Johann Mampe. They each set up their own factory to produce the bitter drops: Ferdinand Johann Mampe in Stargard in 1835 and Carl Mampe Junior 17 years later in Köslin . Carl Mampe AG, founded in 1877 with Walter Aleith at the helm, later moved to Berlin. Ferdinand Johann Mampe's company, on the other hand, still produced in Stargard until the end of World War II and relocated production to Hamburg in 1945 .

Mampe Berlin

Robert Exner played a major role in the rise of Mampe AG in Berlin . As an advertising agent he got to know the owner of the Berlin liqueur factory Carl Mampe, became its partner in 1898 and sole owner in 1900 as the widow's husband. With the acquisition of property rights, Exner succeeded in making his company one of the leading brands in the German liqueur industry.

In 1922 the company was converted into a family company and Exner was appointed general manager. In the same year he acquired the oldest German wine distillery H. Teichelmann und Schwinge , founded in 1784 . In 1929 Exner had increased the production of what was then the most modern wine distillery to 78 types of liqueur and brandy, which were exported all over the world. The Mampe-Stuben, first established in 1916 as a prime example of restaurant equipment, also contributed to the company's economic success . During the economic wedding in Berlin there were twenty such rooms. The visitors could try all the products and there was also a snack. They are considered to be early tasting rooms . After the Second World War, there was a production facility in what was then the Lichtenberg district, Hohenschönhausen district , Weißenseer Weg 80-88. In 195 the Mampe rooms were also rebuilt and opened.

The branch in East Berlin was probably expropriated and then managed in trust until the end of June 1959 , and production at this location was finally given up completely, as a document in the Berlin State Archives shows: “Still in trust until June 30, 1959, after which production is to be stopped ". The management of Kahlbaum has taken over the product Mampe half and half with the mold team in its range, the trademark (without the addition 'Mampe') was applied for again.

The last Mampe room, on Berlin's Kurfürstendamm , had to close in 1984 when the company went bankrupt.

Mampe Hamburg

The company FJ Mampe KG has been using two brotherhood drinking monks as trademarks since moving to Hamburg . Despite great sales efforts, Mampe Hamburg remained in the shadow of Mampe Berlin.

Competition

Since both companies sought to position their products worldwide, they were in competition with each other. For example, company representatives questioned the authenticity of the competing product and advertised with public figures they counted among their customer base. Persistent legal disputes were the result. The merger of the companies proposed by the court was rejected for a long time until, in 1965, Carl Mampe AG, which had belonged to the head of the Rei-Werke fine detergent factory, Willi Maurer, and the Hamburg company F. J. Mampe KG, were able to agree on a cooperation in 1965.

crisis

Despite the successful marketing , the company has lost touch with the growing international competition since around 1980 and failed to place its products in a contemporary and targeted manner, so that the company concentrated on a few products. After the family property was sold, production had to be temporarily stopped.

Since 1990

Immediately after German reunification , first Doornkaat AG, then the Berentzen Group and finally Lufthansa Cocktail took over the license production of the Mampe spirits.

Mampe booth at the Craft Spirit fair Destille Berlin 2017

In 2012, the Berlin-based Thomas "Tom" Inden-Lohmar and Frank Zächel bought the trademark rights from the Berentzen Group and have since been producing the Mampe products themselves, which they also sell themselves. In 2020 Frank Zächel retired from the company and the entrepreneur Adelmann von Adelmannsfelden became the new partner.

In 2013, Mampe half and half was successfully reintroduced to the market , and the product range was also expanded.

brand

Gin hallmark of Berlin were a mold - team and since 1951 of August Rhades created white elephant in the red circle, which was located on each label until the 1970s. In addition to the label, Mampe had a relief-like mini elephant made of white plastic , which was tied half and half around the neck of each bottle. These little animals quickly became a popular collector's item or barter item.

When F. J. Mampes factory was producing in Stargard, each bottle was adorned with a picture of the famous Stargard mill gate , while the products were advertised with brotherhood drinking monks after moving to Hamburg . After that, the whiskey Two Monks , which later achieved record prices at auctions, was named. In the meantime, Mampe Hamburg tried a poodle as a new logo. However, this brand change did not have the desired effect on sales and was discontinued soon afterwards.

The pendant of a plastic elephant can be found on the Mampe bottles again since the 2010s.

On the one hand, the products are filled in standard glass bottles, the more sophisticated products also in black stoneware bottles.

media

David Bowie

David Bowie appeared as the Mampe bottle in David Hemming's 1978 film Beautiful Gigolo, Poor Gigolo . The new owners are proud of the level of awareness of their brand through the corresponding gaming scene.

Mampes good rooms

There were several restaurants operating under the name Mampes Gute Stube in Berlin, Frankfurt am Main and Leipzig . These were used as a marketing tool and increased brand awareness.

The Berlin pub had been located in the ground floor zone of the tenement house built by Richard Beyme in 1889 on Kurfürstendamm 14 since 1917. In the 1920s, many writers met here, including Joseph Roth , who was finishing his novel Radetzkymarsch there . The restaurant was closed in 1986. A Berlin memorial plaque on the listed building reminds of this history. The rooms, some of which still show the original interior of the former Mampe parlor, were initially taken over by the Mövenpick restaurant chain , and from 2011 to the end of October 2016 there was a McDonald’s branch there . The future of the premises is uncertain as the building is to be renovated and rebuilt.

Sponsorship

Hertha BSC

In the Bundesliga season 1978/79 , Mampe was the shirt sponsor of the Berlin club Hertha BSC with a financial commitment of the equivalent of 90,000  euros . Due to the then applicable UEFA regulations, the team that reached the semi-finals of the UEFA Cup were not allowed to appear with the shirt advertising.

Motorsport

From 1977 to 1979, the then owner of Mampe AG, Willy Maurer, supported the Mampe- Ford - Zakspeed team . Hans Heyer drove the black and yellow Ford Capri to several race victories. In 1978 Mampe also became involved with the AMG Mampe Racing Team. Hans Heyer was the driver here too.

Berlin Zoo

In 1924 the Berlin Zoo received an elephant named Carl as an attraction from the animal trading company Ruhe . 1926 was followed by an African forest elephant from the zoo Carl Hagenbeck in Stellingen , which by the last name of his sponsor Gin was called. Mampe was a dwarf elephant and only reached a height of 1.76 m.

After the Second World War, the company sponsored another elephant in the zoological garden, the Asian elephant Mampe , which lived until 1985. There were also merchandise items such as a bottle in the silhouette of an elephant, which was filled with a type of mummy of your choice and had a detachable trunk.

Products (selection)

Mampes bitter drops in the Museum of the Thirty Years War

A price list from 1937 contains over 70 different types of Mampe Berlin. There was practically no alcoholic specialty that was not made by Mampe. These included:

Mampes bitter drops

The bitter drops originally developed as a drug against cholera were made from medicinal herbs. They became famous when the large animal catcher Christoph Schulz, who filmed the dance of death of the Baila people in Central Africa , owed his life to German gastric schnapps. The indigenous people, who were not very enthusiastic about filming, mixed the animal catcher with plant poison in his tea, whereupon he lost speech, suffered from muscle cramps and paralysis , which could only be cured by the bitter drops administered by his wife.

Mampe Lufthansa Cocktail

The Lufthansa Cocktail, made from champagne and orange - apricot liqueur, was so popular with jet sets in the 1960s and 1970s that it was also bottled for normal retail in bottles that were reminiscent of a cocktail shaker. Like flying, the cocktail increasingly lost its exclusivity and was later tacitly discontinued. In 2005 it celebrated a comeback as a licensed product from the Berentzen Group .

Mampe half & half

Mampe half and half in the old bottle

The Mampe Half and Half , developed by Carl Mampe Junior in 1894, achieved the highest sales and owes its name to the up to 160 herbs and bitter oranges from which half of it is made.

Mampe Gin and Mampe Vodka

Gin was one of the Berlin company's best-selling spirits and is being offered again in the 21st century, as is vodka made from wheat and filtered five times.

Ginspirator and other projects

Interested parties can put together this high-proof mixed drink themselves on the Mampe website. In addition to the desired alcohol content and the associated juniper note, there are 26 flavors available that the buyer can add individually. Finally, the label can be personalized after . The finished product is then sent home; the price is 44 euros (as of August 2020).

From October 2020, Inden-Lohmar is planning to introduce a casking , the storage of a desired spirit in a 30-liter wooden barrel.

Vernacular

The quatrain

"If it's the eyes, go to Mampe,
pour one on the lamp, you
can see everything twice,
you don't need to go to Ruhnke."

alludes to the optician Carl Ruhnke .

The advertising slogans used in the 1960s, “In this case you need him, Mampe Halb und Halb Berlin” (1962) and “Mampe Halb und Halb ist ein whole thing” (1969) obviously refer to the construction of the Berlin Wall in 1961 and the actual division the city.

Awards

Mampemuseum

At Muskauer Straße 47 in Berlin-Kreuzberg there has been a private museum run by the educator Karin Erb since 2007 , which deals with the brand, the company history and product reception. Here you can view rare specialties from the Mampe range as well as exhibits from over 180 years of Mampe history.

literature

Web links

Individual evidence

  1. ↑ Liqueur factory Mampe on www.heimatkreis-stargard.de; accessed on March 8, 2017.
  2. ↑ Short biography Carl Mampe , at www.deutsche-biographie; accessed on March 8, 2017.
  3. ^ Short biography Robert Exner , accessed on March 8, 2017.
  4. ^ Advertisement for Carl Mampe first class liqueurs > Berlin Sw 11 (Berlin-Kreuzberg)> Hallesche Straße 17 . In: Berliner Adreßbuch , 1920, IV, p. 284.
  5. ↑ a b c d e Sabine Röthig: The elephant in the room . Berliner Zeitung , August 17, 2020 (print edition, p. 10).
  6. ^ Advertisements in the Berlin telephone book> Liqueurs . In: Berliner Adreßbuch , 1956, 1.
  7. ↑ Contract for the takeover of the production of 'Mampe Halb und Halb mit dem Schimmelgespann' from April 30, 1959 in connection with the merger of VEB Kahlbaum (headquarters in Große-Leege-Straße in Hohenschönhausen ) with VEB Bärensiegel (administrative headquarters in Josef-Orlopp- Street in Berlin-Lichtenberg ). In: Planning of the spirits companies VEB Kahlbaum and Bärensiegel with regard to a business combination. Landesarchiv Berlin, C-Rep 148-05, No. 19.
  8. ↑ a b Nina Apin: Berlin successful product with tradition. Tart and sweet, with an elephant , In: taz from May 11, 2011.
  9. ↑ Jochen Knoblach: The bio-burners . In: Berliner Zeitung , June 25, 2018, p. 20.
  10. ↑ High-quality schnapps from Berlin and Brandenburg in: Zitty, 2014.
  11. ↑ Short biography of Hans Heyer .
  12. ^ Elephant Carl in the Berlin Zoo.
  13. ↑ Elefant Mampe in the Berlin Zoo .
  14. ^ Daniel Erk: The return of the Mampe In: Der Tagesspiegel , January 27, 2013; accessed on March 8, 2017.
  15. ↑ translation / explanation of Casking on dict.tu-chemnitz.de.
  16. ↑ Carl Ruhnke ( memento from January 10, 2012 in the Internet Archive ) at GBBB e. V., accessed on March 21, 2013.