Mövenpick

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Mövenpick Holding AG

logo
legal form Corporation
founding 1948
Seat Baar , SwitzerlandSwitzerlandSwitzerland 
management
  • Gernot Haack (Member of the Mövenpick Holding AG Executive Board and CEO Mövenpick Schweiz AG)
  • Frank Brinker (CFO and member of the Mövenpick Holding AG management team)
  • Luitpold von Finck (Chairman of the Board of Directors)
Number of employees 19,968 (2013)
sales 1.591 billion CHF (2013)
Branch Gastronomy and hotel business
Website https://www.movenpick.com/de/

The Mövenpick Holding AG , based in Baar (Canton train, Switzerland) is a group of companies internationally active Swiss roots. The Mövenpick Group is organized into four independent divisions: Mövenpick Hotels & Resorts, Marché International and Mövenpick Restaurants, Mövenpick Wine and Mövenpick Fine Foods. The group is geographically present in Europe, Africa, Asia and North America. Mövenpick generated sales of CHF 1.592 billion in 2013 with a profit of CHF 26.4 million and at the end of 2013 employed 19,968 full-time employees worldwide.

history

On July 19, 1948, the Swiss hotelier's son Ueli Prager opened the first Mövenpick restaurant, the Claridenhof in Zurich . Developed for people with little time, the Mövenpick logo at the time showed a seagull that was taken care of quickly “as if to be picked up in flight”.

In the following years, more restaurants were opened in Zurich, Lucerne, Bern, Geneva and Lugano. In 1960, Prager founded its own purchasing and import company as well as a central production facility. In 1962, the first Silberkugel was opened in Zurich as a fast-food and take-away restaurant and, under the name of Caves Mövenpick in Zurich-Enge, the first wine cellar in Switzerland. Almost at the same time Mövenpick launched the first branded articles . In 1965, Prager opened the first German Mövenpick restaurant, the Mövenpick Main Taunus near Frankfurt am Main .

In 1972, the production of “ Mövenpick Ice Cream ” started in Bursins . A little later Mövenpick opened the first two large hotels in Switzerland in Glattbrugg and Regensdorf and granted licenses for branded products to Germany, e.g. B. the ice cream to Theo Schöller .

The first hotels outside Europe were opened in Egypt. In the early 1980s, two further gastronomy concepts were launched: The Caveau wine bar and the Mövenpick Marché with self-service restaurants , which prepare meals à la minute in front of the guests.

In 1986, Schwartauer Werke acquired a license to use the Mövenpick name for fruit spreads and established it as a premium brand in the German market. In August 2004 the contract was extended long term.

In 1989 the Mövenpick wine cellar locations were expanded to include Germany.

In 1992, founder Ueli Prager sold his majority stake to the German entrepreneur August von Finck . In 1995 Mövenpick parted with the Silberkugel brand. The first Cindy's Diner opened on the motorway in Wädenswil near Zurich. In April 2003 Mövenpick sold the international rights for “Mövenpick Ice Cream” to Nestlé . Since then, the brand has no longer had any relationship with the company.

Mövenpick and Marché restaurants in Germany and Switzerland have been closed or sold continuously since the early 2000s, including on Kurfürstendamm in Berlin and Opernplatz in Frankfurt . In Germany (as of the end of 2014) there are only a few Mövenpick restaurants left, e.g. B. Kröpcke Hannover or historical mill Potsdam. At the turn of the year 2013/2014, the Swiss autobahn operations (the core of the Swiss Marché catering operations) were sold to the Swiss retail group Coop . The only expansion in recent years has been at the Mövenpick-Marché restaurants in Germany (locations on motorways, in zoos and airports) and in Asia (e.g. Singapore).

Group structure

Since the beginning of 2003 Mövenpick has transformed into a classic holding organization . The corporate divisions are managed as independent subsidiaries and associated companies primarily through financial and strategic guidelines.

Divisions

Mövenpick Resort Laem Yai Beach Samui

Mövenpick Hotels & Resorts

On April 30, 2018 it was announced that the French hotel group Accor, together with the investment company Kingdom Holding of the Saudi billionaire Prince al-Walid ibn Talal, would take over the Mövenpick Hotels & Resorts division for CHF 560 million (EUR 467 million).

The Mövenpick Hotels & Resorts operates self-reported - as of January 2020 - in 26 countries 88 hotels and resorts in the upscale segment and, with 8 own ships cruises on the Nile on.

Marché International and Mövenpick restaurants

Operator of 185 central gastronomy locations in Central Europe, North America and Asia.

Mövenpick wine

Mövenpick Wein is an importer and supplier of quality wines in Switzerland and Germany. The first Mövenpick wine cellar was opened in the Enge Quartier in Zurich in the 1950s. Mövenpick Wein now has a growing network of 35 wine cellars in Germany and Switzerland. In addition to the stationary trade, the Mövenpick online shop is gaining in importance.

The assortment amounts to 1200 different wines (as of February 2020).

Mövenpick Fine Foods

Supplier of premium food products in Switzerland, Europe and Asia. The products are marketed through license and sales partners. The segment includes products from the categories of coffee, smoked fish specialties, salad dressings, beef steak, tartare and chocolate. In Europe, jams and dairy products are also sold.

Ownership

The Mövenpick Holding shares were last traded on June 12, 2007 on the SIX Swiss Exchange in Zurich. Since then Mövenpick has been a private family company and is owned by Carlton-Holding AG in Allschwil (Switzerland), which has been controlled by Luitpold Ferdinand von Finck , son of August von Finck junior , since July 2001 .

Conflict of interest of the owner family

In January 2010, party donations by Substantia AG to the German FDP and the CSU were made public by the German Press Agency . Substantia AG belongs to the Finck family ( August von Finck junior ) and had transferred 1.1 million euros to the FDP between October 2008 and October 2009 and 820,000 euros to the CSU in the run-up to the Bavarian state election in 2008 . Due to the fact that the Finck family held a majority stake in the Mövenpick Group, which formerly operated 14 hotels in Germany (as of September 2017, 6 hotels have been closed since 2014), the donations were criticized by the opposition parties in the German Bundestag. They see a connection between the donations to the FDP and the CSU and the tax relief operated by these parties for hotel companies in Germany through the so-called Growth Acceleration Act , which came into force on January 1, 2010. As a result, the FDP was sometimes mockingly referred to as the “Mövenpick Party”. The FDP itself resisted the designation on the grounds that in the past many tourism politicians from all parties represented in the Bundestag had called for a tax cut. August von Finck is now held to support the AfD .

Web links

Commons : Mövenpick Hotels  - Collection of images, videos and audio files

Individual evidence

  1. a b Entry of “Mövenpick Holding AG” ( memento from June 5, 2015 in the Internet Archive ) in the commercial register of the Canton of Zug
  2. Data on the company website, moevenpick.com, accessed on January 23, 2014
  3. ^ Mövenpick.com: First German Mövenpick restaurant
  4. ^ History , Mövenpick Fine Foods
  5. ^ Mövenpick and Schwartau extend license partnership , Mövenpick Fine Foods, August 31, 2004
  6. dpa message: https://www.presseportal.de/pm/133833/4266827
  7. takeover. Accor buys Mövenpick Hotels , ahgz.de on April 30, 2018
  8. Mövenpick sells its hotel business for almost 500 million euros to Accor , handelsblatt.de on April 30, 2018
  9. ^ Mövenpick sells its hotels to Accor . faz.de, April 30, 2018
  10. Data on the company website
  11. Nile cruise ships | Mövenpick Hotels & Resorts. Retrieved April 16, 2018 .
  12. ^ Mövenpick Holding AG: Marché International. Retrieved April 16, 2018 .
  13. Profile. Retrieved February 10, 2020 .
  14. Data on the Mövenpick Fine Foods homepage
  15. ^ Mövenpick.com: History
  16. Big gifts: Entrepreneurs donated 1.1 million euros to the FDP. In: Spiegel Online . January 16, 2010, accessed September 30, 2017 .
  17. ^ Party donation: The CSU received large party donations from hoteliers. In: Zeit Online . January 18, 2010, accessed September 30, 2017 .
  18. Mövenpick Hotels & Resorts. In: movenpick.com. Retrieved September 30, 2017 .
  19. Money for the FDP and CSU: Donations raise questions. In: n-tv.de . January 18, 2010, accessed September 30, 2017 .
  20. ^ Debate about FDP donation: Mockery and ridicule for the “Mövenpick Party”. In: Spiegel Online . January 19, 2010, accessed September 30, 2017 .
  21. ^ FDP parliamentary group: A reduction in VAT for the hotel industry was a political consensus. In: liberale.de. January 19, 2010, archived from the original on January 23, 2010 ; accessed on September 30, 2017 .
  22. Party funding: FDP and CSU do not want to repay Finck donations. In: FAZ.NET . January 19, 2010, accessed September 30, 2017 .
  23. Tomasz Konicz: AfD: The masks are falling. AfD as the new "Mövenpick Party". September 14, 2017, accessed August 4, 2018 .

Coordinates: 47 ° 11 '16.6 "  N , 8 ° 30' 53.4"  E ; CH1903:  681 564  /  226893