Lazada group

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The Lazada Group is an international e-commerce company that was founded in 2012 by Maximilian Bittner with the support of Rocket Internet , and is owned by the Alibaba Group . In 2014, the Lazada Group operated locations in multiple countries and had raised around $ 647 million in multiple investment rounds from investors such as Tesco , Temasek Holdings , Summit Partners , JPMorgan Chase , Investment AB Kinnevik, and Rocket Internet.

Their websites were launched in March 2012 with a business model for selling inventory to customers from their own warehouses. In 2013, a marketplace model was added that allowed third party retailers to sell their products through Lazada's website; by the end of 2014, the marketplace represented 65% of Lazada's sales.

In April 2016, the Alibaba Group bought a majority stake in Lazada to support Alibaba's international expansion plans.

In August 2018, Lazada was the largest e-commerce provider in Southeast Asia based on average monthly web visits.

In September 2019, Lazada claimed it was the leading e-commerce platform in Southeast Asia with more than 50 million active shoppers annually.

history

The Lazada Group was founded in 2012 by Maximilian Bittner with the support of Rocket Internet . The intention was to establish the Amazon.com business model in Southeast Asia in order to benefit from the nascent online consumer market and Amazon's weak presence there; Rocket is a German incubator that builds companies that copy the business models of successful US technology companies in emerging markets. Lazada's e-commerce website went live in 2012.

It launched four rounds of financing in 2012 and early 2013: JP Morgan invested an undisclosed amount in September, the Swedish retail company Kinnevik invested $ 40 million in November, the German company Summit Partners in December 26 million dollars and the Tengelmann group invested in January 2013 around $ 20 million. It also added a 2-day guarantee delivery service, responding to one of the most common complaints about Lazada's service, and one of its greatest challenges, which it sought to address with a "massive, incalculable investment" in warehouses and delivery services.

In June 2013, Lazada announced that it had raised an additional $ 100 million and launched mobile applications for Android and iOS devices. In December 2013, the company raised an additional $ 250 million from Tesco PLC , Access Industries and other existing investors.

Lazada starts in Singapore in May 2014.

In November 2014, Temasek Holdings led a $ 250 million financing round in Singapore, bringing the total amount raised by Lazada to approximately $ 647 million. Also earlier that month, Lazada announced that its marketplace platform represented more than 65% of its total revenue, and that the number of third-party vendors on the platform had increased from ~ 500 in November 2013 to nearly 10,000 in December 2014. The number of employees in the region reached about 4,000.

In 2014, Lazada's net operating loss was $ 152.5 million on net income of $ 154.3 million.

For 2014, Lazada's net operating loss was $ 152.5 million on net income of $ 154.3 million. However, its percentage of losses in relation to its gross volume of goods . - the value of all products sold through the site - was lower in 2014 than in 2013, due to the growth of GMV from $ 95 million in 2013 to $ 384 million in 2014, from the marketplace sales was driven.

The growth challenges for Lazada in 2015 was the preference for direct shopping with customers, with only about 1% of customers shopping online compared to 10% in the international market; the lack of credit cards and the associated need to set up cash on delivery systems; the reliable delivery especially in rural areas and the threat of competition from Amazon and Alibaba .

In March 2016, Lazada claimed it had a total of $ 1.36 billion in GMV in its six markets in Southeast Asia, making it the largest e-commerce company.

In April 2016, Alibaba Group announced that it intended to acquire a controlling stake in Lazada by paying $ 500 million for new shares and buying $ 500 million worth of shares from existing investors. British supermarket company Tesco has confirmed the sale of 8.6% of its stake in Lazada to Alibaba for $ 129 million. Alibaba cited the following reasons for its investment: The market in Southeast Asia has growing middle-income populations, which at the time was estimated to be around 190 million people in the region with disposable incomes of $ 16-100 a day, and it is expected that this number will grow to 400 million people by 2020.

In June 2017, Alibaba Group increased its investment in p by another $ 1 billion, increasing its stake from 51% to 83%. Alibaba invested an additional $ 2 billion in Lazada in March 2018, replacing Lazada CEO with Alibaba's executive director Lucy Peng .

In December 2018, Peng was replaced by Pierre Poignant as CEO of Lazada, with Peng assuming the role of executive chairman.

Individual evidence

  1. ↑ Ansuya Harjani: Get to know the man behind the 'Amazon of Southeast Asia' . CNBC . April 17, 2014. Retrieved November 30, 2019.
  2. ↑ Avantika Chilkoti: Lazada missile satellite is gaining altitude . Financial Times . July 28, 2015. Accessed November 30, 2019.
  3. ↑ Saheli Roy Choudhury & Arjun Kharpal: Alibaba buys the majority stake in the Southeast Asian retailer Lazada . In: cnbc.com . April 12, 2016.
  4. ↑ The loss of Lazada is increased by the investment in the e-commerce platform Shopee . In: Business Times Singapore . 23rd August 2018.
  5. ↑ Lazada says it is the leading e-commerce platform in Southeast Asia with more than 50 million buyers . In: South China Morning Post . September 11, 2019.
  6. ↑ Ansuya Harjani: Meet the man behind the 'Amazon of Southeast Asia' . CNBC founded. April 17, 2014. Retrieved November 30, 2019.
  7. ↑ Avantika Chilkoti: Lazada missile satellite is gaining altitude . Financial Times . July 28, 2015. Accessed November 30, 2019.
  8. ↑ a b Ryan Mac: Germany's Samwer brothers become billionaires when Rocket Internet goes public . In: venturebeat. com . July 31, 2014.
  9. ↑ Ingrid Lunden: asia / Samwers' online shopping mall Lazada receives $ 40 million from shareholder Kinnevik to promote the Amazon model internationally . In: TechCrunch . November 12, 2012.
  10. ^ Terence Roth: The E-Commerce Icarus . In: handelsblatt.com . March 23, 2016. - Max Chafkin, Lessons From the World's Most Ruthless Competitor , Inc. , May 29, 2012
  11. ^ Jon Russell, T-minus 10: Rocket Internet's ecommerce clones are aimed to conquer Southeast Asia , NextWeb , March 20, 2012
  12. ↑ a b Jon Russell: Euro investment to develop an e-commerce marketplace / Lazada, Rocket's Amazon clone in Asia, raises 'almost $ 20 million' to develop its e-commerce marketplace . In: thenextweb. com . January 22, 2013.
  13. ↑ Susan Cunningham, Lazada, Tesco and the Logic of Logistics , Forbes , December 22, 2013
  14. ↑ Rocket Internet's e-commerce giant Lazada raises $ 100 million . June 20, 2013.
  15. ↑ html Lazada launches mobile shopping application for Android OS . In: nationmultimedia.com . 19th June 2013.
  16. ↑ Newley Purnell: Lazada Group raises $ 249 million, led by Singapore-based Temasek . In: Digits - Wall Street Journal . 1st December 2014.
  17. ↑ Vanessa Tan: Lazada starts in Singapore with a new website and a new logo . In: Tech In Asia . May 27, 2014.
  18. ↑ Victoria Ho: Lazada starts in his homeland of S'pore . In: asiaone.com . 4th June 2014.
  19. ↑ Jon Russell: Lazada, Rocket Internet's Amazon Clone In International, Raises $ 250M Led By Temasek . In: TechCrunch . November 29, 2014.
  20. ↑ Rebecca Grant: Amazon clone Lazada is raising a staggering $ 250M on mainstream e-commerce in Southeast Asia . In: venturebeat. com . December 9, 2013.
  21. ↑ Min Jie Yaw: Lazada's Marketplace platform accounts for 65% of its sales revenue. e27.com, November 7, 2014, accessed May 24, 2020 .
  22. ↑ Claire Huang: Lazada increases sales and stabilizes the number of online third-party sellers . In: nationmultimedia. com . November 6, 2014.
  23. ↑ a b Lazada.com.ph celebrates the 3rd year with Shopping Extravaganza . In: Business World Online . March 23, 2015.
  24. ^ A b Susan Cunningham, Rocket's Lazada and Zalora Lost $ 235.3 Million In 2014 But Are Moving Toward Profitability , Forbes , May 12, 2015
  25. ↑ Steven Millward: Shoppers on Lazada last year spent $ 350 million as ecommerce booms in Southeast Asia [shoppers on Lazada spent $ 350 million last year as e-commerce is booming in Southeast Asia] ( en ) In: techinasia.com . March 20, 2015.
  26. ^ Home Advantage , The Economist , March 7, 2015
  27. ↑ Lazada claims to be SEA's No. 1 e-commerce provider . Digital News Asia (DNA). March 10, 2016. Accessed May 24, 2020.
  28. ↑ Lulu Yilun Chen and Selina Wang, "Alibaba Expands in Southeast Asia with a 1-billion-dollar Lazada business" , Bloomberg News , 12 April 2016
  29. ↑ Tesco begins selling out before results with Asian sales . In: BBC News , April 12, 2016. 
  30. ↑ The Southeast Asian middle class is diverse, confident and getting richer every day . Retrieved July 4, 2016.
  31. ↑ Jon Russell: Alibaba increases its stake in Lazada von International with a $ 1 billion investment . In: TechCrunch . Accessed December 20, 2017. 
  32. ↑ Alibaba doubles Lazada investment to $ 4 billion in aggressive Southeast Asian expansion. Reuters, March 20, 2015, accessed May 24, 2020 .
  33. ↑ Alibaba doubles Lazada with a new $ 2 billion investment and a new CEO . TechCrunch. March 18, 2018. Retrieved March 19, 2018.
  34. ↑ https://www.thestar.com.my/business/business-news/2018/12/13/lazada-veteran-pierre-poignant-is-replacing-lucy-peng-as-ceo/

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