Lely (agricultural machinery)
| Lely International NV
|
|
|---|---|
 |
|
| legal form | naamloze vennootschap |
| founding | 1948 |
| Seat |
Maassluis , Netherlands
|
| management | Alexander van der Lely |
| Number of employees | 1,200 FTE |
| sales | EUR 506 million |
| Branch | Agricultural engineering |
| Website | www.lely.com |
| Status: 2017 | |
Lely is a Dutch manufacturer of agricultural machinery for dairy farming technology. The focus is on milking technology and the automation of work.
Alexander van der Lely has been CEO of the Lely Group since 2004.
History and products
In 1948 Cornelis and Arij van der Lely founded the Lely company. Lely became known with the patent application for the star wheel rake. In 1958 the company developed a fertilizer spreader with only one spreading disc and built it in the Dutch city of Maassluis . In America it is still sold today. Lely brought the "Lotus hook tines" onto the market in 1965. With these tedder tines, hay can be turned faster and cleaner. With the introduction of the "Lelyterra" power harrow in 1968, there was an enormous increase in sales. In 1963, Lely acquired shares in the combine harvester manufacturer Dechentreiter, based in Bäumenheim in Bavaria, and named the company Lely-Dechentreiter Maschinenfabrik GmbH . In 1970 this part of the company went bankrupt.
The modular cutter bar for disc mowers was introduced in 1983. In 1992 Lely presented the prototype of a milking robot . Today, Lely is one of the few companies that buy their milking robots used, upgrade them to the latest standards and thus operate a second-hand market for milking robots. In 1994 the Lely Group took over the press manufacturer Welger in Wolfenbüttel.
In 1997 the "Lotus 1325", the world's largest tedder with twelve rotors, was brought onto the market. In 1999 Lely introduced the first milk quality sensor that can detect and separate poor quality milk. The somatic cell count on a quarter basis can also be checked online with it. In 2001 Lely announced the withdrawal from the production of machines for soil cultivation as well as sowing and fertilizing technology. The milking, feeding and stall technology division was strengthened. In 2004 the “Hibiscus 1015 Profi” was presented, a center delivery rake with two rotors. In 2005 a robot for cleaning dairy cattle sheds came onto the market. In the same year the "Astronaut A3", the first Lely milking robot, was bought. The “Splendimo Clip” was also presented in 2005. This means that mower blades on the mower can be exchanged easily and safely. A grazing system was introduced in 2007. In the same year a hay tedder with a working width of over 20 m was presented.
After the sale of the Welger company, Lely decided in 2008 together with the agricultural machinery manufacturer Vermeer to acquire Welger Maschinenfabrik GmbH again. Also in 2008, the Juno 150 feed pusher, a robot that independently pushes the feed in the dairy barn to the animals around the clock, came onto the market. In 2009 Lely acquired part of Lely Agrartechnik , formerly Mengele, in Waldstetten (Günz) . Together, the two companies brought the Tigo loader wagon onto the market. This year the first fully variable baler-wrapper combination was presented on the market.
In 2010 Mengele was completely taken over. In the same year Lely Deutschland GmbH was founded, based in Wolfenbüttel, responsible for the distribution of all Lely agricultural technology products in Germany. In 2010, a new version of the milking robot was presented, in which the cows walk straight through what the Lely company calls the "I-Flow concept". In addition, the Attis bale wrapper range was expanded in 2010.
In 2011 the company celebrated the installation of its 12,500th milking robot. A video competition was announced for this purpose; the winner received a voucher worth 12,500 euros. In 2011, the company introduced another feed pusher that is smaller and cheaper than the previous model. In 2012 Lely acquired Aircon GmbH, which was founded in 2003 in Leer (East Frisia). Also in 2012, Lely presented the Vector, an automatic feeding system for dairy farms. This means that cows are provided with feed around the clock.
Since March 11, 2013, Lely Deutschland GmbH has its headquarters in Waldstetten (district of Günzburg) and sells Lely agricultural technology products as well as milking, feeding and stable technology products throughout Germany. Bernhard Schleicher is the managing director of Lely Deutschland GmbH. Production sites are Massluis, Rotterdam, Waldstetten, Wolfenbüttel. All milking, feeding and stall technology products are manufactured in Rotterdam, the Netherlands. The Welger balers come from Wolfenbüttel. Mowers, tedders, rakes and bale wrappers are produced in Maassluis, the Netherlands. The production for loading wagons is located in Waldstetten.
At the end of 2016, Lely discontinued tipper production in Waldstetten. In March 2017, the sale of the forage harvesting technology division with the plants in Waldstetten (loader wagons) and Wolfenbüttel (baling presses) to AGCO was announced. In April 2019, Lely announced the sale of the wind power division to Bettink Service Team.
literature
- Lely (updates from marketers, agencies): Article from Agri Marketing (Volume 48, Issue 2, Page 44), Henderson Communications, LLC (March 1, 2010)
- Bavarian State Agency for Agriculture: Automatic Milking , LfL Information, November 2001, http://www.lfl.bayern.de/publikationen/daten/informationen/p_42872.pdf
- DLG: Test report 4916 - Lely Astronaut milking robot http://www.dlg-test.de/pbdocs/4916.pdf
- DLG: Test report 4633 - Lely rotary tedder Lotus 675 Stabilo http://www.dlg-test.de/pbdocs/4633.pdf
Web links
Individual evidence
- ↑ Board of Directors
- ↑ Company profile
- ↑ Lely: More sales with milking robots In: schweizerbauer.ch April 4, 2018, accessed on April 4, 2018.
- ↑ Cessation of tipper production
- ↑ Sale of forage harvesting technology to AGCO
- ↑ Sale of the wind power division