Readership at home

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Readership at home
legal form	GmbH
founding	1907
Seat	Hamburg , Germany
management	Thomas Ganske, Bernd Wedekind
Number of employees	650
Branch	Media company
Website	www.leserkreis.de

The reading circle Leserkreis Daheim was founded in 1907 by Richard Ganske in Kiel and is the largest rental magazine company in Europe, with service branches in all parts of Germany. The company belongs to the Ganske publishing group (including Jahreszeiten Verlag , Hoffmann and Campe , Gräfe and Unzer ).

In 1926 the head office was relocated from Kiel to Hanover. By 1938 the number of branches increased to 30. At the beginning of the Second World War, the company had around 1,300 employees. In 1944 the company was shut down. At the end of 1945 business operations were resumed, initially with the lending of books. The first magazines were added in 1946. In 1951 the East German branches were expropriated. In 1954 the company headquarters was relocated to its current location in Hamburg. In 1957 the company had 1,700 employees. In 1972 EDP ​​was introduced.

The Readers' Group at Home has had a website on the Internet since 2000 and has also been active on Facebook since 2010 .

The Readership at Home is Europe's largest reading group and market leader in Germany. It employs 650 people nationwide who deliver around 25 million magazines every year.

The customers of the readership at home are partly private users, partly so-called public exhibitors such as doctors, hairdressers, restaurateurs and other public areas where waiting times can occur. Private users usually come to the home audience as new customers via consumer fairs or the Internet, while the majority of the public expenses are generated by the on-site sales department.