Lewandowski corsetry
Lewandowski Corsets - Lewandowski Brothers Corsets was a company for the production and sale of women's underwear based in Berlin.
history
The brothers Hermann, Adolf, Max and David Lewandowski founded a company for the production of textiles in 1871, which later specialized in corsets and women's underwear. In the early days, the Lewandowski Miederwaren company operated 56 branches in Berlin.
The company made use of all modern advertising opportunities early on. In addition to newspaper advertisements and advertising pillars , the company used the new medium of film very early on. In 1910 it had one of the first advertising films in Germany made. On her behalf, the German director and producer Julius Pinschewer produced the one-minute long silent film "The Corset Fitting".
In 1885 the company opened its first stores in Munich ( Theatinerstrasse 49, Rosental 2, Neuhauserstrasse 13, Augustenstrasse 13 and Marienplatz 18). The company delivered its corsets to the Bavarian royal family in 1917 . Marie Therese of Austria-Este , Princess Adalbert of Bavaria, Princess Ludwig Ferdinand and Infanta Eulalia of Spain wore the models from Lewandowski. Since these products were not intended for the king, the company was not listed as a purveyor to the royal Bavarian court .
The business was later continued by Gerhard and Alfred Lewandowski and aryanized or closed by the National Socialists during the Second World War . A small shop at Sendlinger Straße 62 in Munich remained in existence until 2015. This business was no longer carried on by the family, but by a former employee.
During the Second World War, Max Lewandowski fled to Chile because of his Jewish origins and Gerhard Lewandowski to the Netherlands. Alfred Lewandowski managed to disguise his ancestry. He did his military service in the Africa Corps under Erwin Rommel .