Julius Pinschewer

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Julius Pinschewer (born September 15, 1883 in Hohensalza , † April 16, 1961 in Bern ) was a German film producer and pioneer of advertising films .

Life

After graduating from high school, Pinschewer studied political science and economics in Würzburg and Berlin . His internship in a department store and a group of chemical factories as well as visits to the cinema gave him the idea of ​​using the new medium of film commercially.

In 1911 he produced his first advertising films at his own risk and presented them to the Association of Manufacturers of Branded Goods in Berlin. In 1912 he founded his own company, which focused entirely on the production of film advertising. Due to the high demand, he was able to set up a branch in London as early as 1913/14.

During the First World War he recognized the possibilities of propaganda film use. He made several films in aid of the war bonds . For this he was awarded the Cross of Merit for War Aid and the Order of the Crown, 4th class. It was also his plan to use the film to win over prisoners of war for the German cause.

In 1918 he founded "Werbefilm GmbH" and in 1925 took over the competing "Industriefilm AG". The Cologne chocolate producer Ludwig Stollwerck had Julius Pinschewer in Berlin produce the first animated film as an advertising film for Stollwerck-Gold-Schokolade. In 1928 the "Pinschewer Film AG" was founded, which enabled him to achieve a monopoly-like position in the field of advertising film in Germany. In his films, Pinschewer not only advertised branded goods, but also general topics such as gas, books, flowers, for exhibitions and trade fairs or for entire cities. Animation played a major role in his advertising films . In 1929 he produced his first audio advertising film.

As early as 1933, in anticipation of Nazi persecution, he emigrated to Switzerland as a Jew. In 1934 he founded the “Atelier for the production and distribution of artistic advertising films” here. He mainly worked for Swiss, Dutch and British clients. In addition to films for purely commercial purposes, he also produced some puppet and cartoons that included Jewish and Swiss storytelling. In 1948 he received Swiss citizenship .

After the Second World War he founded "Pinschewer Ltd." in London in 1946 and occasionally stayed in Germany again. In 1953 he was honored by the German Film Festival in Göttingen, and in 1957 he became a member of the Hamburg Society for Film Studies.

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personal data
SURNAME Pinschewer, Julius
BRIEF DESCRIPTION German film producer and pioneer of advertising film
DATE OF BIRTH September 15, 1883
PLACE OF BIRTH Hohensalza
DATE OF DEATH April 16, 1961
Place of death Bern