Lollywood
The term lollywood refers to the film industry in Pakistan .
history
Lahore became the center of the film industry in Pakistan after the partition of India . However, Pakistan faced problems shortly after its creation. There was little funding for films. There was not enough equipment for the filming and the Pakistani film industry was unable to develop. Pakistan's first film, Teri Yaad, was released in Lahore in 1948, despite the difficulties. Pakistan's first film studio, Evernew Studios, was founded in 1949 and is now the largest studio in Pakistan. More films were released in the next few years, but they were only moderately successful. The 1952 release of Do Ansoo helped the film industry and resulted in full cinemas. Chanway was the first film by a female director. Further films led to an increase in the number of moviegoers. Umar Marvi was the first film on Sindhi in 1956. Journalist Ilyas Rashidi founded the Nigar Awards in 1958. 1960 was the heyday of the Pakistani film industry. Many famous films were released during this period. Political films were released in the 1960s. In 1965, after the First Indo-Pakistani War , Pakistan tightened the ban on Indian films from 1952. The Pakistani film industry benefited from the ban and the number of moviegoers increased. The film industry lost the film metropolis of Dhaka after the independence from Bangladesh . Film publications decreased. The 1971 release of Dosti saved the film industry. The film was very successful and the cinemas were well attended. The introduction of the video cassette damaged the film industry as films were no longer viewed in theaters. The era of Zia ul Haq resulted in cinemas being closed. Film releases decreased from 80 in 1979 to 49 in 1980. In 1990, only 11 film studios were still active in Pakistan. The number of films released in 1990 was 40 films a year. The publication of Jinnah sparked a scandal. The cast came under fire because Jinnah was portrayed by English actor Christopher Lee . Shashi Kapoor portrayed Archangel Gabriel . The film showed that Pakistani and Indian actors can work together. Many Pakistani actors appear in Indian film products and vice versa. In 2003 only 32 films were released. Pervez Musharraf tried to revive the film industry. The filmmakers called for the ban on Indian films to be lifted. However, this was rejected by the Pakistani government. GEO FILMS launched a campaign to revitalize the film industry in Pakistan. The 2007 GEO Films release of Khuda Ke Liye resulted in more moviegoers. The film deals with the effects of 9/11 on Muslims. Lollywood and Bollywood are also in competition with each other.