Painting season
Malstaffel (also: Malrabatt ) is a term in the advertising industry that denotes a graduated repeat discount that is granted to the advertising company for multiple placement of an (identical) advertising medium in the same advertising medium .
The practice is especially widespread in advertising . Here, painting discounts are often granted if the text of the ad changes between issues, as long as the format remains the same.
Individual evidence
- ↑ Painting discount (repeat discount, painting scale) ( Memento of the original from July 3, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. in the encyclopedia advertising planning-media planning market research-communication research-media research
