Marco Schmäh
Marco Schmäh (* 1966 in Ludwigsburg ) is a German industrial engineer and professor of business administration, marketing and sales management.
Schmäh studied industrial engineering at the Technical University of Karlsruhe . From 1993 to 1998 he was a research assistant at the Free University of Berlin , where he received his doctorate in 1998 . He then worked for the industrial company Siemens as a sales representative and key account manager in Berlin and Munich. Schmäh has held the chair for general business administration, in particular marketing and sales management, at the ESB Business School since 2001. His specialties are marketing and strategic sales management as well as value based selling.
Fonts
- Processing services as marketing instruments in technical trade . Gabler Verlag, Wiesbaden 1999 (also dissertation Free University 1998). ISBN 3-8244-6862-X .
- (with Heinz Stark and Stephan Horvath) The value based selling concept. With a customer-specific benefit strategy for more profit (= working paper of the Chair for Marketing and Sales Management at ESB Business School. No. 1). Reutlingen 2004.
- (with Heinz Stark) Value Based Selling II. Value Based Marketing Instruments (= working paper of the Chair for Marketing and Sales Management at the ESB Business School. No. 2). Reutlingen 2006.
Web links
- Literature by and about Marco Schmäh in the catalog of the German National Library
- Side of Schmäh at the ESB
- Schmäh's curriculum vitae (pdf; 151 kB) at the Executive Education Center of the Technical University of Munich
- Consulting firm von Schmäh
| personal data | |
|---|---|
| SURNAME | Shame, Marco |
| BRIEF DESCRIPTION | German industrial engineer and university professor |
| DATE OF BIRTH | 1966 |
| PLACE OF BIRTH | Ludwigsburg |