Marcus Hoffmann (economist)

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Marcus Hoffmann (born 1968 in Detmold ) is a German economist and university professor.

Life

Hoffmann studied business administration and economics with degrees in business administration (1994), economics degree (1998) and Dr. rer. pole. (1997) at the Philipps University of Marburg .

From 1994 to 2009 he worked in marketing and sales for international companies, eleven years of which as Head of Marketing and Head of Marketing and Sales. In 2009 he founded the management consultancy Dr. Hoffmann & Günkel partnership company.

This was followed by a call to the Ostfalia University of Applied Sciences and a call to the endowed professorship for industrial goods marketing at DHBW Mosbach . From 2010 to 2012 he worked as a professor at the Bad Mergentheim campus of DHBW Mosbach. In 2012, he moved to the DHBW Heidenheim as head of the course and dean of the business faculty . There he developed the business administration-international business course. In 2015 he was appointed Vice-Rector for Studies and Teaching of the DHBW Heidenheim and re-elected as Vice-Rector and Dean of the Faculty of Business in 2018.

Publications

  • With Brigitte Ilg: Taking Work Integrated Learning (WIL) One Step Further: A Case Study in Job Integrated Learning (JIL). Neopubli, Berlin 2016, ISBN 978-3-7375-9982-5
  • Marketing manager crash course: Know-how and updates for the first 100 days. Gabler, Wiesbaden 2006, ISBN 978-3-8349-0011-1 , OCLC 320971434
  • Tax policy essays: four pleadings for the abolition of trade tax, property tax and special consumption taxes, as well as for the non-reintroduction of wealth tax. Shaker, Aachen 1998, ISBN 3-8265-5633-X , OCLC 75881827
  • Foreign traders competing in world markets. With a foreword by Jochen Röpke. Zugl. Diss. Univ. Marburg 1997, Deutscher Universitätsverlag, Gabler, Wiesbaden 1998, ISBN 3-8244-6702-X , OCLC 75874606
  • Vertical division of labor in retail: the explanatory contribution of the transaction cost theory. Microfiche edition, Tectum-Verlag, Marburg 1997, ISBN 3-8288-0128-5 , OCLC 75813220
  • Foreign trade policy in the field of tension between interest groups. Edition Wissenschaft, Wirtschaftswwissenschaft Vol. 122, Tectum-Verlag, Marburg 1997, ISBN 3-8288-0129-3 , OCLC 75813221

Web links

Individual evidence

  1. ↑ Hoffmann is responsible for TelDaFax Marketing , Horizont Online , January 11, 2000. accessed on February 24, 2016
  2. ↑ New heads for the Bad Mergentheim campus , DHBW Mosbach, February 4, 2011, accessed on February 24, 2016
  3. ↑ Günter Trittner: New studies: buffaloes in English , Heidenheimer Zeitung , February 27, 2013
  4. ↑ Prof. Dr. Marcus Hoffmann appointed prorector at the DHBW Heidenheim ( Memento from May 31, 2016 in the web archive archive.today ), DHBW Heidenheim, June 10, 2015, accessed on February 24, 2016
  5. ↑ DHBW Heidenheim: Prof. Dr. Marcus Hoffmann confirmed as prorector in office. July 6, 2018, accessed July 6, 2018 .
personal data
SURNAME Hoffmann, Marcus
BRIEF DESCRIPTION German economist
DATE OF BIRTH 1968
PLACE OF BIRTH Detmold