Media manager digital and print

from Wikipedia, the free encyclopedia

Media clerk for digital and print is the job title for publishing clerks that has been newly introduced since August 2006 as part of the reform of the job description and the training regulations .

Media clerks work in newspaper and magazine publishers as well as book publishers in all commercial areas. The change from publishing houses to media houses has resulted in a wide range of products. Media merchants must be familiar with print products (books, newspapers, magazines, etc.) and also acquire knowledge in the areas of new media, such as audio books, CD, DVD, online sites and mobile phone content.

A significant peculiarity of the industry is that most media companies have to assert themselves in competition on two separate markets at the same time, both on the reader or audience market as well as on the advertising market. Success in both markets is interdependent. This enables a variety of corporate strategies that require complex business thinking.

In newspaper and magazine publishers, commercial and editorial activities are usually clearly separated, so that the media clerks have little contact with the editorial team. In book publishers, on the other hand, media clerks are often involved in the editing and advertising of authors.

Area of ​​responsibility

Media salespeople are responsible for the marketing of media, which can be books, newspapers, magazines and others. In doing so, they have to find the balance between profit and the intellectual content of the works. On the one hand, they must not lose sight of economic efficiency, and on the other hand, they must not lose sight of the cultural significance of a book.

Media clerks usually work in the following departments of a publisher: editing, marketing, market research, accounting, administration, sales, advertising, human resources, manufacturing, publishing. General activities include advising sales and advertising customers, marketing the products, coordinating the sales force and publishing house, and analyzing the markets.

education

Media clerk is a state-recognized training occupation with intermediate and final exams without any statutory school education. In 2016, 87% of those starting their training were high school graduates. The training can be completed anywhere in Germany and takes two to three years, depending on the school leaving certificate. There are special publishing classes for media salespeople in 28 German cities at public vocational schools, which attendance at complements their in-company training.

Important operational and school-related contents of the training are work organization, marketing, sales, advertising, editing and proofreading, rights and licenses, manufacturing, procurement and warehouse management, commercial planning, management and controlling. Usually the training to become a media clerk with a focus on newspapers / magazines is offered and chosen.

The training allowances are not nationwide, which means that every federal state has its own regulation regarding the salary of the trainee. The respective regional book trade associations provide information on the amount of the remuneration.

After the apprenticeship, the chances of advancement in small and medium-sized publishing houses are very good, the hierarchy extends up to the management. In large publishing houses, management positions without further training or studies are difficult or impossible to achieve. In order to remain successful in the profession of media clerk, further education and training are essential, especially in the publishing industry. Technical progress is rapid and there is also great competition from other professions.

There are options for additional qualifications, for example through training as a publishing specialist or a bachelor's / master's degree. For the latter, depending on the desired goal, business administration or journalistic-journalistic courses are available.

final exam

The final commercial examination takes place in written and oral form. It extends to several examination areas, whereby, depending on the training occupation, both bound and unbound examination tasks are used.

literature

  • Reinhard Mundhenke: The publishing clerk. Societäts-Verlag, Frankfurt / Main 1994, ISBN 3-7973-0431-5 .
  • Ausma Salaws: Careers Under the Microscope: Book Retailing and Publishing. Lexika, Würzburg 2001, ISBN 3-89694-361-8 .
  • Eckhard Bremenfeld, Holger Knapp, Michael Rath-Glawatz, Kurt Tohermes: Expertise in media management in digital and print. Springer Verlag, Düsseldorf 2006, ISBN 3-935065-20-5 .
  • Mervie Vernal: Digital in publishing - basic knowledge for digital and print media professionals . BoD, Norderstedt 2011, ISBN 978-3-8423-7201-6 .
  • Hubert Blana: Exam questions for media clerks for digital and print media. Lexicons; Edition: 4 (March 15, 2010), ISBN 978-3-89694-448-1 .
  • Dr. Kurt Tohermes (Hrsg.): Examination trainer media salesman / woman digital and print. Mediadidact, Frankfurt 2015, ISBN 978-3-86641-907-0

Web links

Individual evidence

  1. https://www.gutenbergshelden.de/medienkaufmann-digital-print/
  2. https://www.boersenverein.de/de/158446/Medienkaufmann_Digital_Print/185474