Meh Dräck
The Rock musician Chris von Rohr coined expression Meh Draeck (high German: More filth) was in 2004 the word of the year in Switzerland selected.
With this combination of words, von Rohr, as a member of the jury for the successful MusicStar talent show, criticized the candidates' artificiality and called for more authenticity. As a result, “Meh Dräck” developed into a cult slogan that was also used in other areas of life and was generally understood as a call for more courage and willingness to take risks.
In early 2004, von Rohr also released a song called Meh Dräck . It reached number 14 in the Swiss charts.
Chris von Rohr also supported Greenpeace with the modified slogan Less Dräck on various occasions, for example by signing a petition for the removal of Roche landfills in Switzerland.
Web links
Individual evidence
- ↑ Chris von Rohr calls for “less stress” from Roche . ( Memento of the original from December 3, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. greenpeace.ch; Retrieved November 6, 2008
