My magic pot
| My magic pot
|
|
|---|---|
| description | Cooking magazine |
| publishing company | Falkemedia GmbH & Co. KG (Germany) |
| Headquarters | Kiel |
| First edition | September 6, 2016 |
| Frequency of publication | eight times a year |
| Sold edition | 194,982 copies |
| ( IVW Q03 / 2017) | |
| editor | Kassian Alexander Goukassian |
| Web link | www.zellertopf.de |
| ISSN (print) | 2510-392X |
Mein Zaubertopf (spelling: my ZauberTopf) is a cooking magazine published eight times a year by Falkemedia- Verlag in Kiel with the focus on the Thermomix® multifunction kitchen machine . The editorial team consists of both permanent employees and freelance authors.
From September to December 2016, Mein Zaubertopf was published under the title “Mein Thermo” ( original spelling : meinThermo ). In order to protect the Vorwerk Group's trademark rights , Falkemedia-Verlag decided in October 2016 to conduct a survey of the magazine's Facebook community to find a new magazine title. After evaluating the suggestions, the decision was made to use the title “My Magic Pot”, which, according to editor Kassian A. Goukassian, “goes back to an original idea from the Mein Thermo team”. The magazine has been published under the new title since January 2017.
In the first quarter of 2017, my magic pot was the most successful newcomer to the consumer magazine market in Germany. According to publicly available media data, the readers of the magazine are predominantly female (89 percent), according to the Falkemedia Verlag.
Special issues
For years, in addition to the magazine, Falkemedia published the collection booklet “Our Best”, which is also designed by the editorial team of Mein Zaubertopf and is devoted to changing culinary topics. In addition, there are regular special editions that devote more than 100 pages to specific topics. In the past this was, for example, the vegetarian or the quick kitchen.
Circulation numbers
According to media data, the print run of the print edition of Mein Zaubertopf was 160,000 copies in 2018, the widespread circulation was 73,445 copies and the sold circulation was 72,979 copies. The number of subscribers is given as 24,057.
Social media presence and numbers
- YouTube 4740 subscribers
- Facebook 505,000 group members and subscribers
- Instagram 69,200 subscribers
- Pinterest 1,200,000 monthly viewers
My magic pot club
In autumn 2018 the mein ZauberTopf-Club was launched as a new portal next to the existing blog. By signing up for a membership, which is free of charge for one month, members get access to exclusive recipes, a media library with video material, expert knowledge of the editorial team and unlimited access to all digital versions of the magazines, including special issues and related books from the publisher.
Web links
Individual evidence
- ↑ The best of 1,000 name suggestions: “meinThermo” becomes “my magic pot” - falkemedia. Retrieved September 26, 2018 .
- ↑ IVW lightning analysis: Kiosk magazines lose 7.5% of their hard circulation, Mein Zaubertopf enters the Top 100 ›Meedia. Retrieved September 27, 2018 .
- ↑ a b media data - my magic pot . In: my magic pot . ( falkemedia.de [PDF; accessed on September 23, 2019]).