Meltwater Group

from Wikipedia, the free encyclopedia
Meltwater Group

logo
legal form Holding company
founding 2001, Oslo, Norway
Seat San Francisco , USA
management Jørn Lyseggen (CEO)
Number of employees around 1,600
Branch SaaS , software as a service
Website meltwater.com

The Meltwater Group is a Software as a Service ( SaaS ) company, which was founded in 2001 in Oslo. The first product solution was developed in cooperation with the "Norwegian Computing Center", which initiated and financed the research. The founder and CEO Jørn Lyseggen has already founded other start-ups in addition to the Meltwater Group. Since 2001, Meltwater, founded as Magenta News , has expanded and established more than 55 locations in Europe , North America , the Far East , Australia and Africa . With its headquarters in San Francisco , the company offers software-as-a-service services for business customers in various market segments.

In 2017, the company employed around 1,600 people and looks after more than 26,000 customers worldwide.

Services / products

Meltwater now offers a wide variety of products and services for companies:

Meltwater Media Intelligence

Meltwater Media Intelligence is a media monitoring platform that combines a huge global source base from the print, online and social sectors.

Meltwater Influencers / Journalist Database

Meltwater Influencers is a journalist database that enables companies to find the most suitable journalists to send out their press releases . With this global media contact database, important influencers or journalists can be identified and long-term relationships can be established. Targeted addressing and the sending of press releases using customizable email templates are made possible. The following functions are included:

  • Find journalists: Using a keyword search, the most relevant influencers can be found based on the content of their most recent articles. By scanning the contents of these contacts, contact lists can be optimized.
  • Organized, personal shipping: Groups of similar or related influencers can be managed to enable targeted and personalized shipping. Own contacts can be imported in order to be able to work together with known contacts as well as with the authors from the extensive Meltwater journalist database.
  • Measure results: Every mail sent by Meltwater includes open and click rates , including the length of time each person spent reading the respective email.

Meltwater Executive Alerts

Meltwater Executive Alerts is a board-level product that gives companies real-time, critical, critical insights about themselves, their competitors and their industry. Reports are sent out daily, listing the five to ten top news items of the day based on the search that was created - whether about influencers, new trends or news about a company's brand .

Meltwater Social Media Engagement

Meltwater Social Media Engagement is a solution with which you can centrally control various social media channels. The tool allows scheduled posting and offers various engagement reports and other evaluations.

Meltwater Social Influencer

Meltwater Social Influencer is a tool that companies can use to find the right social media influencers for their industry. The platform includes various functions for this:

  • Identify Influencer: With 500 million profiles, 60,000 categories and 5 years of historical data, Meltwater Social Influencer is the most comprehensive influencer search engine in the world. It is possible to find influencers in any category and anywhere in the world on Instagram , Twitter , Youtube, and blogs .
  • Manage Relationships: Meltwater Social Influencer enables companies to manage and scale their influencer marketing strategy. The tool enables contact information to be obtained, simplified dispatch, technical details to be viewed and the data collected to be exported.
  • Measure campaigns: This feature allows you to quantify campaign performance and generate reports that prove its success. Mention of influencers can be tracked and measured in real time; as well as collecting data on aggregated mentions, engagements , reach and ROI . Instagram, Facebook and Twitter are supported.

Meltwater API

The Meltwater API makes the flow of information for companies smooth and easy. By creating precise search criteria, the Meltwater metadata and thus instant real-time streams of the most relevant content can be used via integrated applications.

Meltwater Employee App

The Meltwater Employee App (for Android and iOS ) is a customized product for companies that improves internal company communication. Not only messages from the Meltwater Media Monitoring flow there, but also categories that can be specifically integrated by the customer. The most important news and events can be shared internally with the right employees using instant notifications on smartphones .

Meltwater Analytics / Reporting

Meltwater Analytics offers a reporting option in the media intelligence area. Real-time analysis and customizable templates that can be shared immediately enable companies to make their success directly measurable.

History and acquisitions

Meltwater was founded in 2001 by Jørn Lyseggen and Gard Haugen with starting capital of only $ 15,000. Meltwater was founded with the vision of filtering online news in order to extract relevant information and insights. With this business idea, Meltwater quickly developed into the world market leader in media monitoring . The company's first product was a news clip service that scanned 100,000 news sources to identify relevant search terms for business customers. Meltwater has continued to evolve since then. Social media monitoring was integrated into the existing solution right from the start of social networks. This created the Meltwater Media Intelligence platform. Because companies and consumers leave a lot of traces on the Internet every day - this creates big data , a large amount of data. Meltwater invests in Artificial Intelligence to analyze this data, identify trends and generate relevant insights.

  • In 2005 Meltwater headquarters moved to San Francisco and the company name was changed to Meltwater News.
  • In 2008 the non-profit Meltwater Foundation enabled the opening of the Entrepreneurial School of Technology (MEST) in Accra , Ghana , to offer software, business and other entrepreneurial training courses for "Entrepreneurs in Training" (EITs).
  • In 2010, the company announced the release of Meltwater Press, a web-based media contacts database that uses natural language processing technology to connect journalists to their most relevant topics.
  • After acquiring the social media monitoring company BuzzGain in 2010 and the CRM software developer JitterJam in February 2011, Meltwater released the social marketing and business intelligence tool Buzz Engage in June 2011. In August of the same year, Meltwater acquired the real-time search engine IceRocket whose functions were integrated into the Buzz Engage platform, which was subsequently called Meltwater Buzz.
  • In 2015, the launch of a new media intelligence platform called "Meltwater" followed, which served as a unifying solution to improve work in marketing and business in general. From then on, the platform combined insights from millions of online conversations and documents that lie outside the protective walls of companies.
  • In March 2016, Meltwater acquired the analytic startup "Encore Alert", the functionality of which was integrated into Meltwater's Smart Alert product.
  • At the beginning of 2017, Meltwater acquired "Wrapidity", a spin-off company from Oxford University, to combine media monitoring with artificial intelligence, so that the automated extraction of unstructured, web-based content could be enabled. In the same year, the company acquired the data company "Klarity" from Hong Kong, the media monitoring arm of the postmedia network "Infomart", the media monitoring company "Encore Alerts" and the data analysis startup "Cosmify". In August 2017, Meltwater acquired "Algo" through a combination of funds and shares.
  • In March 2018 Meltwater bought the company "DataSift". In April of the same year, the social analytics company "Sysomos" was acquired.

This makes Meltwater a pioneer in the industry.

Non-profit

The Meltwater Foundation is a company-launched non-profit organization that funds the Meltwater Entrepreneurial School of Technology (MEST) . MEST offers a two-year postgraduate training program in software entrepreneurship for Ghanaian university graduates.

Litigation

Meltwater brought a lawsuit against the UK Newspaper Licensing Agency (NLA) before the UK Copyright Tribunal. This has extended its license model, which was originally limited to the print sector, to online media, which Meltwater regards as unjustified. A decision was expected in February 2011.

In mid-March 2010, the Copyright Tribunal decided in an interim decision in favor of Meltwater and imposed the costs of the proceedings on the NLA. The London Times Online - for its part not part of the NLA license - has independently started to block the access of Meltwater's web crawlers to its site.

Individual evidence

  1. ↑ Gain media monitoring with Meltwater - Outside Insight . In: German . ( meltwater.com [accessed November 28, 2018]).
  2. ↑ Journalist Database - PR Software | Meltwater.com . In: German . ( meltwater.com [accessed November 28, 2018]).
  3. ↑ Social Engagement Tools - Centrally control social media . In: German . ( meltwater.com [accessed November 28, 2018]).
  4. ↑ Find Social Influencers - PR Software | Meltwater.com . In: German . ( meltwater.com [accessed November 28, 2018]).
  5. ↑ Media analysis with Meltwater - measure and prove performance . In: German . ( meltwater.com [accessed November 28, 2018]).
  6. ↑ Sam Shead: Meltwater: Could This Startup be Norway's Secret Unicorn? . Tech World. March 25, 2015.
  7. ↑ a b c Patrick Hoge: Meltwater Hits $ 100M as Software Flows in New Directions . San Francisco Business Times. February 28, 2010.
  8. ↑ Jorn Lyseggen . EuropeanCEO. November 15, 2010.
  9. ↑ Samuel Nii Dowuona Narku: Meltwater Foundation to Establish World Class Software Developer in Ghana . Modern Ghana. October 1, 2012.
  10. ↑ Mike Butcher: Out of Africa - A Whole MEST of Startups Emerges in Ghana . TechCrunch. June 14, 2012.
  11. ^ Meltwater Foundation Announces the Opening of a Non-Profit Incubator in Ghana, Africa (en) . 
  12. ^ Meltwater Group Launches New Service For Media Outreach . Prweb.com. May 13, 2010.
  13. ^ Leena Rao: Meltwater Debuts Social Media Monitoring Platform Buzz Engage . June 15, 2011.
  14. ↑ Leena Rao: Meltwater Acquires Mark Cuban-Backed Realtime Search Engine IceRocket . TechCrunch. 4th August 2011.
  15. ↑ The Meltwater Group: Meltwater Acquires Blogsearch Leader, IceRocket Inc., to Extend Leadership in Social Media Intelligence ( en )
  16. ^ Diana Bradley: Meltwater Simplifies Real-Time Data Monitoring With Revamped Tool . March 16, 2015.
  17. ^ Rohit Roy: Meltwater Acquires Encore Alert to Bolster Social Capabilities . March 31, 2016.
  18. ↑ Eric Hal Schwartz: Local Analytics Startup Acquired, Team Heads to San Francisco . DC Inno. March 29, 2016.
  19. ↑ Steve O'Hear: Meltwater acquires Oxford Uni spin-out Wrapidity to add AI to media monitoring capabilities .
  20. ^ Meltwater acquires Oxford University data extraction spinout Wrapidity - United Kingdom - Meltwater (en-GB) . In: United Kingdom - Meltwater . 
  21. ↑ Steve O'Hear: Meltwater Acquires Hong Kong-based Klarity to Boost Social Media Monitoring in Asia . TechCrunch. 19th June 2017.
  22. ↑ Berenice Magistretti: Meltwater Bolsters its Machine Learning Portfolio With Acquisition Cosmify . Venture beat. 15th August 2017.
  23. ^ Ingrid Lunden: Meltwater acquires Algo, an AI-based news and data tracker (en) . In: TechCrunch . 
  24. ^ The 9 Companies Behind the AI ​​Acquisition Boom . In: Fortune . ( fortune.com [accessed November 28, 2018]).
  25. ^ MEST Africa - Pan-African Incubator, Training Program, Seed Fund. Retrieved November 28, 2018 (American English).

Web links