Mirafiori Motor Village
The Mirafiori Motor Village in Turin is a brand world and an experience center of the Fiat group. Vehicles from the Alfa Romeo , Fiat, Lancia and Jeep brands represented in Europe will be shown, but not from the legally independent brands Ferrari and Maserati .
The Mirafiori Motor Village is located in the former Fiat Mirafiori factory, which in turn replaced the Lingotto factory , which is now a Fiat cultural center and art museum. The vehicles in the Motor Village are shown in different contexts. Special areas are thematically dedicated to, for example, the commercial use of cars or conversions for the disabled. Cars can be driven both virtually in the simulator and on the former factory test track. The building is soberly furnished with IKEA furniture, for which Fiat is cooperating with this company.
Unlike the Autostadt of Volkswagen in Wolfsburg is not taking care of the brand myth in the foreground, but the use of the car.
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Coordinates: 45 ° 2 '10 " N , 7 ° 37' 29.3" E