Medium-sized company photo marketing

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The Mittelstandsgemeinschaft Foto-Marketing (short: mfm ) is a German working group within the Federal Association of Professional Image Providers (BVPA), which has been operating under its current name since 1983.

task

The main task of mfm is the continuous recording of the customary image fees in order to offer photographers or small, medium-sized agencies a reference for better calculation. On the other hand, the annual fee lists serve not only the providers of images, but also the image users as a reference.

history

On November 24, 1977, the working group for medium-sized picture services (AMB) was founded within the BVPA with the aim of providing picture agencies with an overview of the picture fees customary on the market. The first internal fee list appeared in 1979 with the title Honorare 1979/1980 . The 1982 list was first named Bildhonorare , which has been retained to this day. In January of the following year, the working group was renamed Mittelstandsgemeinschaft Foto-Marketing (MFM) and from that point on was also open to individual photographers and non-members of the BVPA. Rules of Procedure allowing corporate membership were passed on April 29, 1991. In 1996 the Federal Cartel Office complained that the fee list was published annually as a recommendation by the working group. It was the expansion of the Image fees on all existing in Germany fee structures for photo usage (for example, employee-like freelance photographers of newspapers to section 12a of the collective agreement law or the tariffs of the collecting society Bild-Kunst ) presented the information and not the price of recommendations of the booklet to the fore .

Members

In addition to the picture agencies that are organized in the BVPA, unorganized individual agencies are also members of the MFM, as are:

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