Moconta

moconta GmbH & Co. KG
legal form	GmbH & Co. KG
founding	November 2006
resolution	December 2009
Reason for dissolution	Merger with allMobility Germany
Seat	Gutersloh , Germany
management	Martina Effmert ; Ralf Mackes
Number of employees	40
Branch	Cellular

The moconta GmbH & Co. KG was a joint venture of Vodafone D2 GmbH and Arvato subsidiary Arvato Mobile GmbH, headquartered in Gütersloh.

Moconta offered its customers the option of making their mobile communications services available under their own name or branding . Moconta relied on the competencies of Vodafone as a network operator and the services of Arvato. The company acted in the background so that customers only perceived the brand to be established and not Moconta. The company therefore called itself a so-called " white label service provider".

Customers included Axel Springer AG with the branding " BILDmobil " and the specialty channel Super RTL with "TOGGO mobil".

The business activity belonged to allMobility Germany , which has since merged with Vodafone D2 .

history

On October 25, 2006, the two partners notified the European Commission of the proposed merger. As a result, Vodafone D2 GmbH and Arvato Mobile GmbH founded moconta Verwaltungs GmbH on November 2, 2006 as a liable partner in the joint venture moconta GmbH & Co. KG. On November 30, 2006, the European Commission approved the merger. At this point in time, Martin Kugeler took over the position of managing director, which was transferred to Martina Effmert and Ralf Mackes on March 13, 2007.

Customers

Moconta appears for the first time as an operator of wireless services with the super RTL branding TOGGO mobile , which started in June 2007. The company was given the task of marketing and further coordinating the mobile communications offer specially tailored to children.

In October 2007, Moconta took over the technical implementation of the prepaid offer of the BILD newspaper called BILDmobil, which is sold nationwide by more than 11,000 press dealers and can therefore look back on one of the largest sales networks in the area of prepaid offers. In addition to the technical implementation, Moconta also took on the entire logistics, billing and branding campaign management.

At the beginning of 2009, Moconta entered the market with qiwani mobil . According to the advertising text, quiwani mobil offers “personal and exclusive content on esotericism, wellness and health in the free qiwani mobil portal, as well as exclusive WAP services on spiritual topics”.

Individual evidence

↑ Company portrait of moconta GmbH & Co. KG. Status: 10/2007
^ Neue Westfälische, November 17, 2006: Public announcements.
↑ European Commission, November 30, 2006: Case No. COMP / M.4222.
^ Neue Westfälische, June 25, 2007: Public Announcements.

51.911813 8.430262Coordinates: 51 ° 54 ′ 42.5 " N , 8 ° 25 ′ 48.9" E

[1] Company portrait of moconta GmbH & Co. KG. Status: 10/2007

[2] Neue Westfälische, November 17, 2006: Public announcements.

[3] European Commission, November 30, 2006: Case No. COMP / M.4222.

[4] Neue Westfälische, June 25, 2007: Public Announcements.