Molson
Molson | |
---|---|
legal form | Corporation |
founding | 1786 |
Seat | Montreal , Canada |
Number of employees | 3,000 (2003) |
Branch | brewery |
Website | Molson |
Molson Inc. , with 2003 sales of $ 2 billion , was Canada 's largest brewing company, making it the largest producer of alcoholic beverages. With five breweries, Molson Inc. controlled about 45% of the Canadian beer market.
history
Founded in 1786 by John Molson , it is the oldest brewery in North America. The first location was on the Saint Lawrence River in the French-speaking city of Montreal .
In 2000 and 2002 Molson Inc. took over the Brazilian companies Marca Bavaria and Kaiser. Most recently it was No. 13 of the largest brewery groups in the world. In 2005 there was an equal merger with Coors, today the company is part of the new Molson Coors Brewing Company . The main product is the Canadian lager .
In 2000, Molson achieved great media interest with a PR campaign. With the commercial "I Am Canadian" various prejudices against Canadians were presented in a humorous way.
Products
- Molson Canadian (Lager, 5% vol.)
- Molson Canadian 67 ( light beer , 3% vol.)
- Molson Canadian Cold Shots (6% vol.)
- Molson Canadian Wheat ( wheat beer , 4.5% vol.)
- Coors Light
- Molson Export
- Molson Ex Light
- Molson Dry
- Molson Smooth Dry
- Molson Ultra
- Rickard's Red
- Rickard's Pale Ale
- Rickard's Honey Brown
- Pilsner
- Carling
- Carling Black Label
- Bohemian
- Tornade
Sponsorship
On the Concord Pacific Place were from 1990 to 2004 on the street circuit as part of the Champ Car series , the Molson Indy Vancouver held. The Molson Indy Toronto (2006: Molson Grand Prix of Toronto) took place in the Streets of Toronto from 1986 to 2006 .
See also
- Canadian beer
- Molson Prize , Canadian award for achievement in the field of art and culture
Individual evidence
- ^ IRL, Champ Car call truce. (No longer available online.) The Vancouver Sun on February 28, 2008, archived from the original on October 6, 2014 ; accessed on March 15, 2009 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.