Mok-bang

Korean spelling
Korean alphabet :	먹방
Revised Romanization :	Meokbang
McCune-Reischauer :	Mŏkpang

Play media file

Sample video of Yumdaeng with baked sweet potatoes (Korean, 2016)

Mok-Bang (also Muk-Bang , Meokbang ; made up of mokda for “eat” and bangsong for “send”) is an Internet video trend from South Korea . People consume oversized portions of food and film themselves in the process. It also happens that smaller portions are prepared and eaten. These films are shown live on the South Korean video streaming platform Afreeca.tv . The streams usually run for half an hour to two hours. Mok-bang became a worldwide trend. The video creators call themselves BJ, short for Broadcast Jockey . These are financed through audience donations, advertising and product placement .

Word origin

The word Mok-Bang is a cross of the Korean words for “eat” ( 먹는 ; meongneun ) and “transmit” ( 방송 ; bangsong ).

history

The mok-bang trend started in 2009 on AfreecaTV.

Reasons for the popularity of mok bangs

Kim-Hae Jin, PhD student at Chosun University in South Korea , believes that the broadcast jockey can indirectly satisfy viewers' own cravings for food. The BJs also interact with their viewers by responding to comments and conversations.

Jeff Yang argues in an interview with Quartz that mok-bangs originated in the loneliness of single South Koreans. In addition, eating food in South Korea is enormously linked to a social component.

Not least Mok-Bangs also now have a niche in the ASMR - division of the Internet found where they emphasize strongly with a very close attached to the mouth microphone their Schlürf- and chewing sounds.

Web links

Children, come and have a look . Manager Magazin from January 15, 2014
'Meokbang' dissected . The Korea Herald of April 26, 2013 (English)
South Korea's New Internet Trend? Dinner Porn. Kotaku from December 16, 2013 (English)
VIDEO: Watch the bizarre online 'dinner porn' craze sweeping South Korea . Daily Mirror January 12, 2014
South Korea: Kimchi Crazy . Al Jazeera English, September 2015 (video, English, 25 min.)

Individual evidence

↑ ^a ^b Ralf Bei der Kellen: "Social Eating" in South Korea: Eating in front of the camera. In: Deutschlandradio Kultur . July 13, 2016, accessed February 25, 2017 .
↑ ^a ^b Kang Seung-woo: 'Meokbang' bittersweet craze in Korea. In: The Korea Times . February 17, 2017, accessed February 24, 2017 .
↑ ^a ^b ^c Park Ji-won: 'Meokbang' emerges as a new way to relieve stress. In: The Korea Times . February 17, 2017, accessed February 23, 2017 .
↑ The Korea Herald: 우리 는 왜 '먹방' 과 의 사랑 에 빠진 걸까? April 26, 2013 ( koreaherald.com [accessed July 5, 2018]).
↑ Meok-Bang Trend In South Korea Turns Binge Eating Into Spectator Sport. December 18, 2013, accessed July 5, 2018 .
↑ 우리나라 최초 의 '먹방' 을 아세요? In: 한국 일보 . May 13, 2015 ( hankookilbo.com [accessed July 5, 2018]).
↑ Why some Koreans make $ 10,000 a month to eat on camera . In: Quartz . ( qz.com [accessed July 5, 2018]).

[DRK-1] Ralf Bei der Kellen: "Social Eating" in South Korea: Eating in front of the camera. In: Deutschlandradio Kultur . July 13, 2016, accessed February 25, 2017 .

[Meokbang-Craze-2] Kang Seung-woo: 'Meokbang' bittersweet craze in Korea. In: The Korea Times . February 17, 2017, accessed February 24, 2017 .

[Meobang-Stress-3] Park Ji-won: 'Meokbang' emerges as a new way to relieve stress. In: The Korea Times . February 17, 2017, accessed February 23, 2017 .

[4] The Korea Herald: 우리 는 왜 '먹방' 과 의 사랑 에 빠진 걸까? April 26, 2013 ( koreaherald.com [accessed July 5, 2018]).

[5] Meok-Bang Trend In South Korea Turns Binge Eating Into Spectator Sport. December 18, 2013, accessed July 5, 2018 .

[6] 우리나라 최초 의 '먹방' 을 아세요? In: 한국 일보 . May 13, 2015 ( hankookilbo.com [accessed July 5, 2018]).

[7] Why some Koreans make $ 10,000 a month to eat on camera . In: Quartz . ( qz.com [accessed July 5, 2018]).