NITAG
The NITAG was a German oil company with its own chain of gas stations that existed 1,924 to 1,956. The head office was in Hamburg .
history
The mineral oil import company Naphthaindustrie und Tankanlagen AG (NITAG), Berlin, entered the market around 1924 . It arose from the dissolution of Russian activities around the European Petroleum Union , including the Nobel Group's transport capacities outside of Russia . The Kahan family from Berlin took over the noble companies United Caucasus Oil , London, Caucasian Oil , Copenhagen and the Caucasus Handels-GmbH in Berlin. She also founded Rheinische Naphta Industrie AG in Berlin as a subsidiary and expanded as a chain of petrol stations. From 1926, the US bank Hardy & Co. in New York also influenced the company's development.
In 1934 Wintershall took over the majority of the previously independent NITAG and renamed it as its sales organization before 1938 in NITAG Deutsche Treibstoffe AG . NITAG thus became, alongside Mihag, Wiesöl and Wintershall Mineralöl GmbH, the main sales subsidiary for the sale of mineral oil products . In 1936 it had a quota of 3.0% with its range of Nitalin (petrol) and Nital ( petrol-benzene mixture ) through its 650 filling stations , making it the seventh largest petrol station chain in Germany . Both petrol got in 1930 after the introduction of reference Regulation alcohol to fuel purposes up to 10 percent alcohol of agricultural -Beimischung. The car oils were called Vitamol .
Around 1938 Wintershall acquired Pennsylvania GmbH from Mannheim and integrated its 433 tapping points into the NITAG network. Everth & Co. GmbH (EUCO) from Dresden had already merged into NITAG.
The car cards (based on the UNITI cards) issued by NITAG in July 1938 show not only Germany but also a large network of filling stations in Austria. The large independents issued the UNITI cards with their own cover, like NITAG, while the smaller UNITI members left the cards unchanged.
In 1945 NITAG in Austria (in the Soviet sector ) fell as " German property " to the Soviet Mineral Oil Administration (SMV). In 1955, in accordance with the Austrian State Treaty, the ownership rights to NITAG and the oil storage facility at Praterspitz were transferred to the Soviet Union and then paid for by Austria. It was thus nationalized , taken over by the Austrian Mineral Oil Administration (ÖMV), founded in 1956, and merged into today's OMV via the Austrian “Martha” with its Aral brand .
As a result of the expropriations in the Soviet zone of occupation in Germany, Wintershall lost part of the NITAG filling stations. From 1946, OLEX, together with its parent company Anglo-Iranian Oil Company, tried to take over NITAG to expand its sales capacity, which failed in 1949. Nevertheless, at the end of 1950 both companies came to an agreement regarding the exchange of company colors (see below).
In 1952, Wintershall and DEA took over the majority of shares in Deutsche Gasolin AG and continued to operate it.
In 1956, Wintershall became a shareholder in BV-Aral, bringing in its petrol station organization NITAG and the shares in Gasolin. At the same time, DEA became a shareholder in BV-Aral, bringing in its gas stations and the shares in Gasolin. As a result, NITAG with its 650 filling stations was merged with Gasolin to form Deutsche Gasolin-Nitag AG and the yellow-blue logo and the Hamburg headquarters were given up.
The company's headquarters was last in Hamburg-Rotherbaum on Mittelweg near the Moorweide . The DEA / Deutsche Texaco later moved into this .
Corporate colors
In order to be able to use the company colors yellow-green worldwide (for the yellow-green BP logo), the Anglo-Iranian Oil Company and Wintershall agreed to abandon the previous NITAG colors green-yellow . The subsequent re-signaling of the NITAG filling stations and all vehicles to the new company colors yellow-blue (the previous colors of Olex / BP) was paid for by the Anglo-Iranian Oil Company.
The former parent company of NITAG, Wintershall, uses the yellow-blue color combination of the last trademark as company colors again.
Works
During the 1950s, most of the drawings and illustrations for Nitag advertising were created by the illustrator Carl Busse , in whose studio the painter and later gasoline graphic artist Bruno Bergner learned his trade.
- NITAG Deutsche Treibstoffe AG (Ed.), Carl Busse (artistic design): Oil from German soil. Hamburg, 1954.
See also
literature
- Rainer Karlsch , Raymond G. Stokes: Factor Oil. The mineral oil industry in Germany 1859–1974. CH Beck, Munich 2003, ISBN 3-406-50276-8 .
- Titus Kockel: German Oil Policy 1928–1938. Akademie-Verlag, Berlin 2005, ISBN 3-05-004071-8 .
Web links
- Lists 1 to 5 of the Austrian State Treaty
- Roadmaps of NITAG
- Own cover sheet of the 1938 road atlas (from UNITI)
- Cover of the 1952 gas station directory with street maps
- Roadmaps of Everth & Co. GmbH, Dresden (Euco)
- further roadmaps from other UNITI members for comparison
Individual evidence
- ^ Rainer Karlsch, Raymond G. Stokes: Factor oil. The mineral oil industry in Germany 1859–1974 . CH Beck, Munich 2003, p. 154.
- ↑ a b NITAG road maps
- ↑ List No. 4 of the Austrian State Treaty : Enterprises in eastern Austria which are involved in the distribution of oil products and which are to be transferred to the Soviet Union