Nicole Rosenberger

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Nicole Rosenberger Staub (born March 29, 1965 in Zurich ) is a Swiss communication scientist and professor for organizational communication and management at the Zurich University of Applied Sciences (ZHAW) in Winterthur .

Life

Nicole Rosenberger studied German literature, media studies and modern history at the University of Zurich from 1985 to 1992 and received her doctorate in 1999 with the work “Poetics des Ungegebten. On the representation of war and persecution in Ilse Aichinger's novel ». From 1991 to 1994 she worked as a PR editor and consultant in a PR agency in Zurich. From 1995 to 1996 she was a PR consultant at the University Hospital Zurich and from 1996 to 1998 communications officer at PricewaterhouseCoopers Switzerland (PwC). From 1999 to 2005 she held various teaching positions at the University of Zurich, at the Institute for Information Systems at the Lucerne School of Business and at the Solothurn University of Applied Sciences in Northwestern Switzerland . Nicole Rosenberger has been a lecturer in organizational communication and management at the ZHAW since 2001. From 2003 to 2011 she was in charge of further training at the Institute for Applied Media Studies (IAM). In 2011 she became a professor. In addition to heading the chair for organizational communication and management, she is the deputy head of the IAM. She helped develop the CAS (Certificate of Advanced Studies) Digital Transformation and Communication and the CAS Leadership. In her research she deals, among other things, with the question of the extent to which the digital transformation affects corporate communication.

Research priorities

  • Digital transformation and communication
  • Strategic communication management
  • Positioning management
  • Reputation and Identity Management
  • Organizational communication and management
  • Community communication
  • Writing for organizational communication

Framework for the role of corporate communication in digital transformation

In 2018, Nicole Rosenberger carried out a study together with Markus Niederhäuser on the status, roles and tasks of strategic communication in digital transformation and the skills required for communication managers. The study was funded by the IBM Research Lab and HarbourClub, the association of Chief Communication Officers in Switzerland. In the framework for the role of corporate communication in the digital transformation, strategic communication is considered on three levels: At the social level (macro level), it is the task of corporate communication to establish or secure acceptance of the digital transformation of the organization among external stakeholders. At the organizational level (meso level), it is important to accompany and help shape the digital transformation of your own company. At the level of the communication department (micro level), the task is to enable digital communication and the transformation of corporate communication.

Identity-oriented communication management

As part of her research and teaching activities, Nicole Rosenberger and Markus Niederhäuser developed a transdisciplinary model for controlling and designing strategic communication management based on the corporate identity approach of Birkigt et al. developed. The transdisciplinary model focuses on the interplay of corporate policy, identity and reputation, as well as the role that corporate communication plays in this. Rosenberger and Niederhäuer understand reputation as a publicly negotiated assessment of a company with regard to competence, integrity and attractiveness. The communication about the company that takes place in the communication arena is shaped by the images that the various reference groups, including those of the employees, have of the company. These images are influenced by communication contributions from other actors about the company, the industry or its environment, but also by direct contact with the range of services, the employees, the symbolism or communication of the company. In these four dimensions, identity can be constituted and manifested through exchange processes.

Publications (selection)

  • with Markus Niederhäuser. Corporate identity as a central reference value for internal communication management. In: Einwiller, Sabine / Sackmann, Sonja / Zerfaß, Ansgar (eds.): Handbook for employee communication. Internal communication in companies. Wiesbaden 2020.
  • with Carmen Koch: Holistic consideration, trust and exchange of experiences: Communication with homeowners about energy-efficient renovation. Winterthur 2019: ZHAW Zurich University of Applied Sciences (Working Papers in Applied Linguistics 17).
  • with Markus Niederhäuser: Communication in the digital transformation. Inventory and development needs of the strategic communication management of commercial enterprises, administrations and non-profit organizations in Switzerland. Winterthur 2018: ZHAW Zurich University of Applied Sciences (Working Papers in Applied Linguistics 15).
  • with Ulla Kleinberger: Energy discourse: Perspectives on language and communication in the context of the energy transition. Bern 2017. ISBN 978-3-0343-2582-0 .
  • with Stefan Jörissen: Video-based guided interviews as an evaluation tool for advising writers. In: Brinkschulte, Melanie; Kreitz, David (ed.): Qualitative methods in writing research. Bielefeld 2017: W. Bertelsmann Verlag (Theory and Practice of Writing Science series, Volume 1), pp. 325–341.
  • with Daniel Perrin. Writing at work. Effective texts through efficient work techniques. Berlin 2005, (2nd edition 2008). ISBN 3-589-23440-7 .
  • with Norbert Staub. Precarious freedom: German-speaking authors in exile in Switzerland. Zurich 2002. ISBN 978-3-0340-0569-2 .
  • Letter for the republic. Swiss literary histories in the service of national and academic identity formation around 1900. In: Writing against modernity. Contributions to a critical history of German studies in Switzerland. Edited by Corina Caduff and Michael Gamper. Zurich: Chronos, pp. 191–205. ISBN 978-3-0340-0503-6 .
  • Ilse Aichinger. In: Kilcher, Andreas (ed.). Metzler Lexicon of German-Jewish Literature: Jewish authors in the German language from the Enlightenment to the present day. Stuttgart 2000. pp. 7-10.
  • Kurt Guggenheim. In: Kilcher, Andreas (ed.). Metzler Lexicon of German-Jewish Literature: Jewish authors in the German language from the Enlightenment to the present day. Stuttgart 2000. pp. 190-192.
  • Poetics of the unrestrained. On the representation of war and persecution in Ilse Aichinger's novel. Vienna 1998. ISBN 9783700312192 .

Web links

Individual evidence

  1. ↑ Open, quick and dialogical . In: Persorama June 26, 2017 and online at NZZ Jobs, August 23, 2017.
  2. ^ Rosenberger Nicole and Niederhäuser Markus. Communication in the digital transformation . Winterthur 2018.
  3. ↑ Illustration of the model and explanatory video https://www.zhaw.ch/de/linguistik/forschung/organisationskommunikation-und-management/reputation-ueber-identitaet-steuern/
personal data
SURNAME Rosenberger, Nicole
ALTERNATIVE NAMES Rosenberger Staub, Nicole
BRIEF DESCRIPTION Swiss communication scientist
DATE OF BIRTH March 29, 1965
PLACE OF BIRTH Zurich