Opel Post
| Opel Post
|
|
|---|---|
| description | Employee newspaper |
| publishing company | Content Strategy, Frankfurt |
| First edition | July 1949 |
| Frequency of publication | per month |
| Sold edition | 70,000 copies |
| (own information, October 2011) | |
| Editor-in-chief | Roland Korioth |
| editor | Adam Opel AG, Internal Communication, 65423 Rüsselsheim |
The Opel Post is the employee magazine of Adam Opel AG .
It appears at the beginning of each month with eleven issues per year (joint July / August issue) with a circulation of 70,000 copies. As of April 15, 2013, the editor-in-chief is Roland Korioth.
history
The employee newspaper was started in 1949 under the title Opel Post after the end of paper rationing. The name was initially only a makeshift. A competition was held to find a new title with a premium of 50 DM. The winners selected by a jury included Unterm Opel-Turm , Opel-Bote , Opel-Brücke and Opel-Welt - but a large majority of readers wanted the original name.
The newspaper format changes decisively for the first time in February 1981 with the changeover from magazine to newspaper format. The Opel Post celebrated its premiere in color in February 1993. In May 2005, the Opel Post returned to the magazine format. The magazine has been produced by the Frankfurt-based agency Content Strategy for Adam Opel AG since October 2010 . Including the October 2011 edition, 575 different editions have been published so far.
The content has hardly changed over the decades. The focus is on reporting for employees about business plans, new products, work organization, economic and social policy. While the main section deals with the topics from a broad international perspective, the local section deals with the processes within the individual plants.
expenditure
The Opel Post is delivered to the following plants in five languages across Europe by truck and by post:
- Rüsselsheim am Main
- Bochum
- Kaiserslautern
- Eisenach
- Zaragoza
- Ellesmere Port
- Luton
- Gliwice
- Szentgotthárd
- Vienna-Aspern - The Austrian edition is created by an agency. Those who subscribe to the Austrian edition will receive the “Opel Post” mailed to their home address.
Individual copies of the “Opel Post” also go to Opel partners and national sales centers all over Europe. A third of the print run will be sent to retired employees.
Frequency of publication
The German edition comprises 16 jacket pages in half broadsheet format (260 × 365 mm). Depending on the region, one of seven regional sections is included. Spain and England are excluded from this. There are independent local supplements here that do not appear in the Opel Post layout.
Awards
The Opel Post was awarded in the competition:
- The Fox Awards in the category Staff News / Automotive 2001 gold was achieved
Footnotes
- ↑ Hannemann succeeds Weinmann at Opel. Auto-Medienportal.net, accessed April 4, 2013 .