Organizational communication

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Organizational communication (often English Organizational Communication ) is a subject of research in the cutting area of communication science (especially PR research ) and organizational theory and refers to the internal and external communication processes of organizations . Organizational communication is generally understood as communication within and as communication between organizations. If organizational communication refers to the organizational form company , then corporate communication is also used . Other types of organizational communication are e.g. B. Association communication, NGO communication and party communication.

Concept and definition

Conceptual understanding in science

The term is used differently in the specialist literature; Basics for understanding the term include: a. to be found in Theis-Berglmair (1994) and Herger (2004). Communication in organizations covers all internal communication processes , such as teamwork or decision-making processes. The communication of organizations covers all external communication processes. With reference to organizational theory , public relations is subordinated to organizational communication as a sub-area. Here the research interest lies, for example, in the formative influence of organizations on the choice and preparation of topics by the mass media ( see determination thesis ).

Technical media can play a role in communication processes. Organizational communication as a research field does not necessarily have to focus only on communication in, from or even for organizations in an institutional sense, but can be understood as communication of dynamically understood organizational ideas, which are reflected, for example, in different forms of organizational models or organizational concepts.

The term organizational communication is also used in the narrow sense of public relations work, or in the sense of integrated corporate communication, which in part only single out specific aspects of the general term. From the point of view of communication science, organizational communication is a type of communication according to the degree of publicity alongside individual, group and mass communication.

Understanding of terms in professional practice

From a practical point of view, organizational communication is often equated with networked, integrated communication and describes the communication of an organization in which the various communication disciplines, such as PR, marketing and advertising , are brought into an overall concept, coordinated and coordinated with one another. This view - although also comprehensive - represents a clear limitation of the term and is only justified by the practical background of use.

Education

In addition to courses under the name of organizational communication , there are courses with similar content under other names such as communication management , public relations , strategic communication and corporate communication .

literature

  • Bentele, Günter (2000-) (Ed.): Series organizational communication. Studies on public relations / public relations and communication management. Wiesbaden: West German publishing house, VS publishing house for social sciences, Springer VS. [1] .
  • Herger, Nicodemus (2004): Organizational Communication. Monitoring and controlling an organizational risk . Wiesbaden: VS Verlag für Sozialwissenschaften (Organizational Communication series). ISBN 978-3531141916 .
  • Theis-Berglmair, Anna Maria (2003): Organizational Communication. Theoretical foundations and empirical research . Münster / Hamburg / London: Lit Verlag. ISBN 978-3825868550 .
  • Thießen, Ansgar (2011): Organizational Communication in Crises . Wiesbaden: VS Verlag für Sozialwissenschaften (Organizational Communication series). ISBN 978-3531182391 .
  • Weder, Franzisca (2009): Organizational Communication and PR . Stuttgart: UTB. ISBN 978-3825233082 .
  • Zerfaß, Ansgar / Rademacher, Lars / Wehmeier, Stefan (2013): Organizational Communication and Public Relations. Research paradigms and new perspectives. Wiesbaden: Springer VS (Organizational Communication series). ISBN 978-3531180984 .

Web links

Individual evidence

  1. ↑ paragraph PR as part of organizational communication at Westermann, Arne / Schmid, Michaela (2012): Public Relations. Online communication and reputation management in the social environment . In: Zerfaß, Ansgar / Pleil, Thomas (ed.): Online PR. Strategic communication in the internet and social web. Constance: UVK, pp. 173-184. ISBN 978-3896695826 .