PR science

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PR science is a sub-discipline of communicator research within communication science and denotes the institutionalized, scientific occupation with public relations or public relations and communication management. The approach of a PR science is interdisciplinary or multidisciplinary and has points of contact with sociology , social psychology , economics , political science and occasionally with media studies . PR science is primarily concerned with PR theory, PR history , the description of the professional field and questions of PR ethics. Especially in more recent publications, with reference to organizational theory, PR is only understood as a sub-area of ​​a higher-level organizational communication. In this context, the entire branch of research is also referred to as organizational communication or organizational communication research.

history

This section deals with the history of PR science. For the history of public relations, see Public Relations # History .

History of PR Science in the United States

PR science has existed in the USA since the mid-1970s.

History of PR science in Germany

While journalism - the scientific preoccupation with journalism - has dominated communication science research since the 1950s, empirical, communication science PR research only began to emerge in German-speaking countries in the late 1980s. At this time, practical approaches predominated in research.

At the end of the 1980s and in the 1990s there was an increasing scientification. In 1979, Franz Ronneberger , then head of the Institute for Journalism at the University of Erlangen-Nuremberg , founded the Association for the Promotion of Public Relations Research together with Heinz Flieger .

Since the 1990s, due to increasing institutionalization and professionalization, which is reflected in a large number of chairs, newly established university courses, researcher meetings and research companies with a focus on PR research, one can speak of PR science in German-speaking countries .

The first own chair for PR in Germany was established in 1994 at the University of Leipzig . Since 2000, the SPRL ( Foundation for the Promotion of PR Science at the University of Leipzig ) has been a separate science foundation for PR science, which awards grants and honors excellent theses. The Federal Association of Communicators also awards a prize for young talent for theses related to PR.

Research societies

The Public Relations and Organizational Communication section of the German Society for Journalism and Communication Studies (DGPuK) has existed since 1992 and today forms the focus of German-language PR science with its regular researcher meetings and conferences.

At the European level, the European Public Relations Education and Research Association (EUPRERA), an association of European PR researchers and teachers, has existed since 2000. Among other things, the European Communication Monitor study, which has been carried out annually since 2007, focuses on PR trends -Business is carried out.

Chairs and courses

In July 2010, there were eleven PR master’s courses in Germany , three of them at universities, five at universities of applied sciences and three part-time programs.

literature

  • Günter Bentele : Communicator Research: Public Relations. In: Günter Bentele, Hans-Bernd Brosius , Otfried Jarren (Eds.): Public communication. Handbook of Communication and Media Studies. Westdeutscher Verlag, Wiesbaden 2003, ISBN 3-531-13532-5 , pp. 54-78.
  • Romy Fröhlich , Peter Szyszka, Günter Bentele (eds.) (2015): Handbuch der Public Relations. Scientific foundations and professional activities. With lexicon (3rd, new and completely revised edition). Wiesbaden: VS Verlag. ISBN 978-3-531-18917-8
  • Olaf Hoffjann, Simone Huck-Sandhu (Eds.): UnVverergierter Discurses - 20 years of PR and organizational communication research . VS Verlag für Sozialwissenschaften, Wiesbaden 2013, ISBN 978-3-531-18576-7 .
  • Michael Kunczik : Public Relations. Concepts and theories. Böhlau UTB, Cologne / Vienna 2010, ISBN 978-3-8252-2277-2 .
  • Ansgar Zerfaß , Betteke van Ruler, Siramesh Krishnamurthy (eds.): Public Relations Research. European and International Perspectives and Innovations. VS Verlag für Sozialwissenschaften, Wiesbaden 2008, ISBN 978-3-531-15602-6 .
  • Ansgar Zerfaß, Lars Rademacher, Stefan Wehmeier: organizational communication and public relations. Research paradigms and new perspectives. (= Organizational Communication series). Springer VS, Wiesbaden 2013, ISBN 978-3-531-18098-4 .

Web links

Individual evidence

  1. ^ Günter Bentele, Markus Will: Public Relations as Communication Management. In: Miriam Meckel, Beat F. Schmid (Hrsg.): Unternehmenskommunikation. Gabler, Wiesbaden 2008, p. 157ff.
  2. ^ Lars Rademacher: Public Relations and Communication Management. A media science foundation. VS Verlag für Sozialwissenschaften, Wiesbaden 2009, ISBN 978-3-531-16221-8 .
  3. ↑ cf. z. B. Franzisca Weder: organizational communication and public relations . UTB, Stuttgart 2009; or the book series Organizational Communication edited by Günter Bentele since 2000 . Studies on public relations / public relations and communication management.
  4. ↑ cf. Günter Bentele: Communicator Research: Public Relations. In: Günter Bentele, Hans-Bernd Brosius , Otfried Jarren (Eds.): Public communication. Handbook of Communication and Media Studies. Westdeutscher Verlag, Wiesbaden 2003, p. 60.
  5. ↑ cf. Günter Bentele: Communicator Research: Public Relations. In: Günter Bentele, Hans-Bernd Brosius, Otfried Jarren (Eds.): Public communication. Handbook of Communication and Media Studies. Westdeutscher Verlag, Wiesbaden 2003, p. 57ff.
  6. ↑ cf. Otfried Jarren, Ulrike Röttger: Public Relations from a communication science perspective. In: Günter Bentele, Romy Fröhlich, Peter Szyszka (eds.): Handbook of Public Relations . VS Verlag für Sozialwissenschaften, Wiesbaden 2008, p. 19.
  7. ↑ Swaran Sandhu: PR and Legitimacy. Springer VS, Wiesbaden 2012, p. 29ff.
  8. ↑ sprl.de: Information page on the Foundation for the Promotion of PR Science at the University of Leipzig . ( Memento of the original from September 25, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / sprl.de
  9. ↑ BdP : Young Talent Award . ( Memento of the original from October 30, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Accessed September 18, 2012). @1@ 2Template: Webachiv / IABot / www.bdp-net.de
  10. ↑ cf. news aktuell (2010): PR trend monitor flash survey. Education and training in communication and PR. P. 20.