Romy Merry

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Romy Fröhlich (* 1958 ) is Professor of Communication Studies at the Institute for Communication Studies and Media Research at the Ludwig Maximilians University (LMU) in Munich.

Life

Fröhlich completed her studies in communication studies , modern German literary history and theater studies at the Ludwig Maximilians University (LMU) . After completing her studies, she worked as a research assistant at the Society for Consumer, Market and Sales Research (GFK) Nuremberg. In 1986 she was a research assistant at the Institute of Journalism and Communication Research of the University of Music and Theater in Hanover (HMTH) , where she received her doctorate in 1993 with a dissertation on "broadcast PR."

Between 1993 and 1994 Fröhlich was a senior consultant and head of the "Overall Communication & Research" department at the PR agency Kroehl Identity Consultants, Frankfurt a. M. From 1994 to 1998 she worked as a research assistant at the HMTH , where she was also in charge of public relations at the university during this time. In 1998 he was offered a professorship for "Journalism and Public Relations with Special Consideration of Gender-Specific Aspects of Communication Studies" at the Journalism Section of the Ruhr University in Bochum . Since October 2000 she has been Professor of Communication Science at the Institute for Communication Science and Media Research at LMU Munich . Research stays at universities abroad took her to the Ohio State University in Columbus, USA, and the University of Newcastle in Australia.

For many years, Fröhlich was a member of the jury for the German PR Prize of the German Public Relations Society (DPRG) and chairwoman of the DPRG's training committee . She is a liaison professor at the Bavarian Elite Academy and a DFG ad hoc reviewer and reviewer for the DAAD . From 2002 to 2006 she was chairwoman of the German Society for Media and Communication Studies (DGPuK) . Since 2004 she has been a member of the LMU advisory board for foreign and foreign studies and since 2007, within the framework of the Excellence Initiative, mentor for young female researchers at Faculty 15 at LMU Munich . In June 2009 she was appointed by the Lower Saxony Minister for Science and Culture as a member of the University Council of the Hanover University of Music and Theater .

Research and Teaching

The main research areas of Fröhlich are:

As part of her research on gender-specific aspects of communication science and her sociological research on media professions, she developed the “ Theory of the Friendliness Trap ” in the late 1990s .

Fröhlich is Associate Editor of the scientific journal Feminist Media Studies, member of the editorial board of the scientific journal Communication, Culture & Critique Journal, member of the International Editorial Advisory Board of the scientific journal Journalism & Mass Communication Editor and member of the review boards of the international journals Studies in Communication Sciences and Corporate Communication. Since the late 1980s and early 1990s she has also been a member of the following professional associations and scientific societies:

Publications

  • Romy Fröhlich: Women, the media and war: The representation of women in German broadsheets between 1980 and 2000. In: J. Seethaler, M. Karmasin, G. Melischek & R. Wöhlert (eds.): Selling war. The role of the mass media in hostile conflicts form World War I to the 'War on Terror' . Bristol, UK, and Chicago, IL: Intellect and University of Chicago Press , 2013, pp. 157-180.
  • Romy Fröhlich, T. Koch, M. Obermaier: What's the harm in moonlighting? A qualitative survey on the role conflicts of freelance journalists with secondary employment in the field of PR. Media, Culture and Society, 35, 2013, pp. 809-829.
  • Romy Fröhlich: Young future PR-professionals: Perceptions of the future occupational field and assessment of current PR education. A survey of tertiary level students in Austria, Germany and Switzerland. Studies in Communication Sciences, 13 (1), 2013, pp. 24-32., April 2, 2013; doi: 10.1016 / j.scoms.2013.04.002
  • Romy Fröhlich, K. Kerl: The image of public relations in the quality press. A long-term analysis. Publizistik , 57 (2), 2012, pp. 179–203. doi: 10.1007 / s11616-012-0147-8
  • Romy Fröhlich, O. Quiring, S. Engesser: Between Idiosyncratic Self-Interests and Professional Standards: A Contribution to the Understanding of Participatory Journalism in Web 2.0. Results from an Online Survey in Germany. Journalism - Theory, Practice & Criticism, 13, 2012, pp. 1041-1063. Online doi: 10.1177 / 1464884912442282
  • Romy Fröhlich, C. Schöller: Online brand communities: New public relations challenges through social media. In: S. Duhe (Ed.): New media and public relations (2nd edition, 2012, pp. 86–95). New York, NY: Peter Lang.
  • Romy Fröhlich, S. Lafky (Ed.): Women journalists in the Western world: Equal opportunities and what surveys tell us. Cresskill, NJ: Hampton Press, 2012.
  • Romy Fröhlich: The coverage of war, security, and defense policy: Do Women matter? A Longitudinal Content Analysis of Broadsheets in Germany. Manuscript accepted for publication in European Journal of Communication, 25 (1), 2010, pp. 1–10.
  • Romy Fröhlich: Book People in Germany. A study of the professional situation and conditions of professional careers of men and women in the German book trade and publishing industry. Münster: LIT 2010. ( Google books )
  • G. Bentele, Romy Fröhlich, P. Szyszka (eds.): Handbook of Public Relations. Scientific foundations and professional activities. With lexicon. Revised, updated and expanded edition. VS Verlag, Wiesbaden 2007.
  • Romy Fröhlich, S. Peters, E.-M. Simmelbauer: Public Relations. Data and facts from gender-specific occupational research. Oldenbourg , Munich, Vienna 2005. ( Google books )

Web links

personal data
SURNAME Happy Romy
BRIEF DESCRIPTION German communication scientist and university professor
DATE OF BIRTH 1958