OxiClean

The current logo that has been in use since 2003

OxiClean is a brand name for household cleaners by the US company Church & Dwight . The brand also includes laundry additives and stain removers. The brand was previously owned by Orange Glo International from 1997 until it was acquired by Church & Dwight in 2006.

history

The brand was introduced by Orange Glo International in 1997 and was marketed as a "miracle cure" through commercials with Billy Mays in the US and Canada. Church & Dwight acquired the OxiClean brand through the acquisition of Orange Glo International in 2006; At this point, the OxiClean brand expanded with the introduction of the OxiClean detergent ball in laundry detergent, followed by OxiClean liquid detergent in 2014. It continued to be promoted by Mays until his death in 2009. The product is now recommended by May's friend and co-worker, Anthony Sullivan . Mays and Sullivan starred on the Discovery Channel's Pitchmen show , which featured the product multiple times. The OxiClean advertising films are considered prototypes of the infomercials .

description

One of the active ingredients in OxiClean products is sodium percarbonate (2 Na ₂ CO ₃ · 3 H ₂ O ₂ ), an adduct of sodium carbonate (Na ₂ CO ₃ ) and hydrogen peroxide (H ₂ O ₂ ). This breaks down into hydrogen peroxide when it is dissolved in water.

literature

Anthony Sullivan, Tim Vandehey: You get what you pitch for. Da Capo Press, 2017, ISBN 9780738220062
Sam Stall, Lou Harry: As Seen on TV: 50 Amazing Products and the Commercials That Made Them Famous. Quirk Books, 2002, pp. 116-117. ISBN 978-1931686099
Rick Cesari, Ron Lynch: Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product. John Wiley & Sons, 2011, ISBN 978-0470888018 ; especially: Chapter 9: OxiClean pp. 107–118
Jeffrey D. Bracken, David Tietz: Analysis of Oxiclean: An interesting comparison of percarbonate stain removers. Journal of Chemical Education, Vol. 82, No. 5, (2005), pp. 762-764. doi: 10.1021 / ed082p762
Peter Murane: How Oxi Clean Beat Some of the Biggest Brands in the World . In: CustomerThink. dated November 11, 2011.

Web links

OxiClean website

Individual evidence

↑ Jack Neff: Staying on top: OxiClean finds success leads to more competition. In: AdAge. dated January 20, 2003
^ Bernard Stamler: The media business: advertising. Flush with infomercial cash, the company that makes OxiClean moves up to prime-time spots . In: The New York Times. dated May 23, 2002, accessed March 9, 2020

[1] Jack Neff: Staying on top: OxiClean finds success leads to more competition. In: AdAge. dated January 20, 2003

[2] Bernard Stamler: The media business: advertising. Flush with infomercial cash, the company that makes OxiClean moves up to prime-time spots . In: The New York Times. dated May 23, 2002, accessed March 9, 2020