Paul Meyer (economist)

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Paul Werner Meyer (born October 17, 1924 in Nuremberg ; † June 30, 2005 ) was professor for business administration at the University of Augsburg .

Professional background

Meyer grew up in Nuremberg. After graduating from high school, he studied economics at the universities of Vienna, Riga, Erlangen and Nuremberg from 1942 to 1948. He was badly wounded in World War II . In 1948 he passed the diploma examination at the University of Economics and Social Sciences in Nuremberg and in the same year began to work as a research assistant at the local institute for sales and consumption research. After graduating as Dr. oec. Meyer started his professional career in 1949 as the first full-time employee of the Gesellschaft für Konsumforschung (GfK) , which he co-led as a member of the board from 1955. In 1964 Meyer had completed his habilitation as a part-time joband in 1971 was appointed to a business management chair at the newly founded University of Augsburg. For this reason, he left the GfK Management Board in the same year and was elected to the Board of Directors. 1972 Meyer founded the Fördergesellschaft Marketing (FGM) e. V., an alumni and marketing network, and became its spokesman for the board. In 1993 he retired .

Scientific performance and impact

Meyer developed the integrative marketing approach, which is based on the system approach, the microeconomic approach and the multifunctional interaction approach. His scientific work, which includes over 300 publications, was continued by his long-time colleague Anton Meyer , with whom he is neither related nor by marriage. The latter emphasized in an appreciation that Paul W. Meyer was an “independent and creative thought leader with iron discipline, consistency and sometimes uncomfortable straightforwardness”.

Correspondence with Hans Domizlaff

In 1966 Paul W. Meyer met the founder of brand management (“brand technology”), Hans Domizlaff . A lively correspondence connected him with the latter until his death in 1971. In 1967, for Domizlaff's 75th birthday, Meyer published the volume Encounters with Hans Domizlaff .

Footnotes

  1. ↑ Hermanns, Arnold; Meyer, Anton: Future-oriented marketing for theory and practice. Festschrift for the sixtieth birthday of Paul W. Meyer , Berlin (Duncker & Humblot) 1984, p. 329.
  2. ^ Obituary for Paul W. Meyer
  3. ^ Paul W. Meyer (Ed.): Encounters with Hans Domizlaff. Festschrift for his 75th birthday ; Economy u. Advertisement, Essen 1967; see: HORIZONT, ​​No. 42, October 16, 1992, p. 73.

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personal data
SURNAME Meyer, Paul
ALTERNATIVE NAMES Meyer, Paul Werner; Meyer, Paul W.
BRIEF DESCRIPTION German economist, professor of business administration, marketing
DATE OF BIRTH October 17, 1924
PLACE OF BIRTH Nuremberg
DATE OF DEATH June 30, 2005