Penaten Creme

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The registered word and image trademark

Penaten cream is a skin and wound protection cream . It is sold in a round tin with a yellow sun on a blue background with a shepherd and a sheep. Before 2010, a dog was depicted on the can lid instead of a sheep.

invention

The Penaten cream was invented by the druggist Max Riese in Honnef in 1904 . Wool fat and zinc oxide formed the basis for the cream. Basically, it is a form of zinc ointment that is scented with a light lemon aroma. On September 17, 1904, he registered the cream with the Reich Patent Office in Berlin .

The name is an idea of ​​Rieses wife Elisabeth geb. Knapp: She named the cream after the Penates , the Roman patron gods for households.

Production development

Bad Honnef, Rhöndorfer Straße, company building in "Penate turquoise"

Riese initially produced 10,000 cans per month. In 1908 he built a factory in the Rhöndorf district of Honnef and expanded production. In 1939 they produced about 500,000 cans a month. Shortly before the end of the Second World War , the factory was destroyed. Then Riese's sons Max and Alfred rebuilt the company.

In 1986 the American corporation Johnson & Johnson took over the company. At the end of 2000 he relocated the production of the Penaten cream to Italy and France , the original location in Bad Honnef was closed, and parts of the premises are still used as Johnson & Johnson offices.

The product line now includes the entire child care series, from powder to baby oil , as well as soap and shampoos.

Individual evidence

  1. Penaten timeline. Retrieved February 7, 2020 .
  2. Penaten plant in Rhöndorf in KuLaDig (accessed June 3, 2019)

Web links