Petra (magazine)
| Petra
|
|
|---|---|
| description | Women's magazine |
| language | German |
| publishing company | Klambt media group |
| Headquarters | Hamburg |
| First edition | 1964 |
| Frequency of publication | per month |
| Sold edition | 57,342 copies |
| ( IVW 2/2020) | |
| Widespread edition | 60,705 copies |
| ( IVW 2/2020) | |
| Editor-in-chief | Sabine Bartels |
| Web link | www.petra.de |
| ISSN (print) | 0031-630X |
Petra is a German women's magazine that has been part of the portfolio of the Klambt media group in Hamburg since 2018.
The editor-in-chief of the monthly magazine is Sabine Bartels.
Editorial concept
Petra positions itself in the women's magazine market with a mix of topics of fashion, beauty and lifestyle.
history
PETRA was first published in 1964 by the Hamburg-based Constanze publishing house with the title Petra - the women's magazine without equal. The content concept came from Hans Huffzky , the first editor-in-chief. Petra was later taken over by the Jahreszeiten Verlag.
In September 2018, the Klambt media group acquired Petra and petra.de and has been publishing the women's magazine ever since.
Sabine Bartels has been editor-in-chief of Petra since November 2019 .
Circulation statistics
In the fourth quarter of 2019, the average sold circulation according to IVW was 89,874 copies. That is 5.19% less than in the same quarter of the previous year (94,794). The average sold circulation in retail stores increased by 21.27% to 26,584 copies within one year, while the number of subscribers decreased by 32.41% to 12,456.
Individual evidence
- ^ Advertisement price list 2020. In: Klambt.de. January 1, 2020, accessed June 24, 2020 .
- ^ Sylvia Lott-Almstadt: Brigitte 1886-1986. The first hundred years. Chronicle of a women's magazine . S. 223 ff .
- ↑ Klambt acquires women's magazines. In: horizon. Retrieved June 24, 2020 .
- ↑ Sabine Bartels becomes editor-in-chief. In: klambt.de. Retrieved June 24, 2020 .
- ^ Petra IVW analysis. Retrieved June 24, 2020 .