Penguin
The Pinguinale was an event to celebrate the 125th anniversary of the Wuppertal Zoo , during which plastic penguins with striking paintwork were posted throughout the city. The penguin is the heraldic animal of the zoo and this is how the penguin came into being afterwards.
The campaign was coordinated by the Wuppertal Zoo Association , the 2006 winner of the Wuppertal Business Prize in the “City Marketing” category.
The Pinguinale took place from April to October 2006 in Wuppertal and the surrounding area. After all penguins had their place in the city from April to August 19, 2006, they were brought to the zoo in a big action, where they stayed until October. Most of the penguins then returned to their various locations in the urban area that they still shape today.
The “main person” of the campaign was the animal in the zoo's logo, the king penguin . 125 animal figures were planned (for 125 years of the zoo), acquired by companies for the benefit of the zoo and individually designed. Because of the good participation, there were 200 penguins, most of them painted by artists. Individual penguins, such as those from the Wuppertaler Stadtwerke , were given to schoolchildren, young prisoners from the Simonshöfchen prison and to their own employees.
Comparable actions
Since the 1990s there have been similar campaigns in different cities in several countries, the most famous city activities are the Buddy Bears in Berlin , others: see animal parades .
literature
- Snezana Simicic: Pinguinale 2006 - 125 Years Zoo Wuppertal; [the photo book of the Pinguinale 2006] . RGA-Buchverlag, Remscheid 2006, ISBN 978-3-923495-87-0 .
Web links
- Pinguinale ( Memento from February 19, 2008 in the Internet Archive )
- Interactive map of the locations with picture gallery