Pitú
Pitú is a brand for spirits . The Cachaça Pitú Original is best known . Cachaça is a Brazilian sugar cane spirit, which from fermented sugar cane juice burned is. With sales of the equivalent of 10.5 million 9-liter cases, Pitú ranked 25th among the world's most important spirits brands in 2013.
The main distillery is in Vitória de Santo Antão in Brazil . The trademark rights in Europe belong to Anton Riemerschmid Weinbrennerei und Likörfabrik , a company of the Underberg Group . Distribution is carried out in Germany by the sales companies Diversa Specialties and TeamSpirit , in Switzerland by Dettling & Marmot AG.
Products
The main product Pitú Original is an unstored cachaça with 38% vol. And is mainly marketed in Germany as an ingredient for the Caipirinha cocktail . In addition, barrel- aged cachaça qualities ( Pitú Especial, Pitú Maturidado ), ready-mixed Batidas (Pitú Batida coconut, Pitú Batida strawberry) and various mixed drinks in cans (Pitú Premium Caipirinha, Pitú Brazilian Mojito, Pitú Guaraná + Berry) are offered.
In contrast to traditionally produced cachaça ("Cachaça artesanal"), Pitú, as well as the brands Nêga Fulô, Cachaça 51, Velho Barreiro and Ypióca , also known in Germany , belong to the industrially produced sugar cane schnapps. These are produced in larger quantities and not using the traditional distillation process in copper stills.
history
According to the manufacturer, Pitú was developed by Ferrer de Morais and Cândido Carneiro in northeastern Brazil in 1938. The drink got its name from the local colloquial term for Macrobrachium carcinus , a freshwater crab that occurs near the first Pitú distillery.
In the 1980s, imports to Germany began by the Anton Riemerschmid Group , which has been part of Underberg since 1996 . Pitú contributed significantly to the popularity of the Caipirinha cocktail . For a long time, Pitú was the only cachaça brand available nationwide in Germany and is still by far the market leader today. In other markets, for example in the United States , Pitú is hardly known and also ranks well behind the market leader Cachaça 51 in Brazil .
Web links
Individual evidence
- ↑ Top 100 spirits brands worldwide ( Memento of the original from May 1, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (English) IWSR magazine, July 2014, p. 8. The conversion of sales volumes into 9-liter cases ("boxes") is a common benchmark in the international liquor trade. Ranking based on sales volumes, excluding Chinese brands.
- ↑ www.dettling-marmot.ch Product overview, accessed on April 10, 2015.
- ↑ Origin of PITÚ. In: pitu.com. Retrieved April 10, 2015 .
- ^ Stefan Gabányi in: Charles Schumann : Schumann's Bar . Collection Rolf Heyne, Munich 2011 (1st edition), ISBN 978-3-89910-416-5 , p. 305.
