Underberg

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Semper idem Underberg AG

logo
legal form AG
founding June 17, 1846
Seat Rheinberg , Germany
management Board of Directors :
Ralf Brinkhoff
Thilo R. Pomykala
Moritz Underberg
Chairman of the Supervisory Board :
Emil Underberg
Number of employees 164 (2010/2011)
sales 125 million euros (2017/2018)
Branch Liquor maker
Website www.underberg.com

A glass of Underberg with a portion bottle
Underberg tin can (2005)
Brazilian Underberg (2013)

The Underberg Group is a Swiss spirits , wine and sparkling wine group with German roots in Rheinberg (Lower Rhine). The parent company is Underberg AG, founded in 1956 and managed by Hubertine Underberg-Ruder, in Dietlikon, Switzerland (Canton Zurich). The group has numerous holdings in various countries. The German branch and origin of the group is Semper idem Underberg AG , founded in 1846 , which has been linked to its sole shareholder, Underberg GmbH & Co. KG, Rheinberg, since 1997 via a result and control agreement and is in the fourth and fifth generation of Emil Underberg , Christiane Underberg and Hubertine Underberg-Ruder.

history

The company was founded on June 17, 1846 by Hubert Underberg I. and his wife Katharina Albrecht on their wedding day in Rheinberg and is still family-owned today. Hubert Underberg I. passed the company on to his grandchildren Josef Underberg, Carl Underberg and, as managing director, Emil Underberg. From 1958 to 1982 the wife of the late Emil, Margarete Underberg , was managing director of the company; her son Emil Underberg follows her in the company management.

Underberg is also the name of a gastric bitters produced by the company , the brand of which was entered in the German trademark register on July 8, 1896. Underberg had been present in Austria-Hungary with bitters since the 1860s. In 1912 Underberg was appointed supplier to the Imperial and Royal Court .

In 1972 Underberg acquired the Gürtler company in Korneuburg . In 1973 the Schlumberger Sektkellerei , also a former purveyor to the Imperial and Royal Court, was added. In 1991 Underberg took over Arnold Dettling , a cherry distillery in Brunnen SZ . A shop is still operated at the local location.

The Anton Riemerschmid wine distillery and liqueur factory has also belonged to Underberg since 1996 . In 1999, the company initially acquired 50 percent of the shares in the Asbach distillery based in Rüdesheim am Rhein , the other half was owned by the Dutch company Bols Royal, which today belongs to the French spirits group Rémy Cointreau . Asbach has been 100 percent owned by Underberg since 2002. In 2009 the company formed a joint venture with Rémy Cointreau. This created the third largest distributor for wines and spirits in Germany.

In 2014 Underberg sold its shares in Schlumberger again, to Sastre Holding.

Bitters

The bitters are made from a secret recipe with various herbs from 43 countries and contain 44 percent alcohol (previously also 49 percent). Production had to be stopped in 1939 due to a lack of raw materials and was only restarted in September 1949. The company motto is "semper idem" ( Latin : "always the same"). It stands for the manufacturing process, which should ensure that the active ingredients and vitamins are gently extracted from the herbs.

To counter the marketing difficulties for the relatively expensive drink was in 1949 by Emil Underberg I. the 20 ml - serving bottle designed. In order to avoid plagiarism , industrial property rights are registered for all components such as bottle shape, bottle packaging, color, label and of course the company of the product. In the years since this development, the company has brought over 1,200 lawsuits against manufacturers of plagiarism.

From the 1970s to the late 1990s and since 2011, the company has been promoting the house-brand herbal bitters with the melody of Colonel Bogey March and the text “Come with us to the Underberg!”, Which is sometimes changed seasonally (“If you have the Christmas goose enjoys […] ”). An apparently unfavorable product feature is also mentioned in the advertising text: "[...] It tastes really bitter [...]".

In 2010/11, Underberg was the market leader in the herbal bitter segment in Germany with a 24.1 percent share.

In Brazil , the bitters are produced by the subsidiary Underberg do Brasil Ltda. made in São João da Barra RJ under the name “Brasilberg” and sold in 920 ml bottles.

Other products

The Team Spirit subsidiary also sells these spirits:

More family members

The actress Theresa Underberg is the 2nd cousin of the current managing director.

literature

Web links

Commons : Underberg  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c www.bundesanzeiger.de : Semper idem Underberg GmbH (formerly: Semper idem GmbH) -Rheinberg - consolidated financial statements for the financial year from April 1, 2010 to March 31, 2011
  2. ^ Spiegel.de: The grandson of company patriarch Emil Underberg joins the board
  3. ↑ Helga Vienna Röder: Hubertine Underberg-Ruder: A woman of clear values. In: Handelszeitung . November 3, 2005, accessed December 4, 2018 .
  4. ^ Underberg AG. In: Moneyhouse . Retrieved on December 4, 2018 (reference to the extract from the commercial register).
  5. ↑ sl: The company. In: welt.de . February 8, 2006, accessed August 25, 2019 .
  6. ^ Markus Plate, Torsten Groth, Volker Ackermann, Arist von Schlippe: Large German family businesses: Generational succession, family strategy and corporate development . Vandenhoeck & Ruprecht, Göttingen 2011, ISBN 978-3-525-40338-9 , pp. 408 f . ( limited preview in Google Book search).
  7. ↑ register.dpma.de: Register information, register number: 17826
  8. ↑ Company. Diversa specialties, accessed on November 15, 2018 .
  9. ↑ Rainer Kaussen: collaboration: Underberg cooperates with Remy. In: Rheinische Post . October 24, 2008, accessed December 4, 2018 .
  10. ↑ Underberg sells Schlumberger shares. March 21, 2014, accessed August 3, 2020 .
  11. ↑ Underberg sells entire Schlumberger shares to Sastre Holding. Retrieved August 3, 2020 .
  12. ↑ Product history ( Memento from September 26, 2008 in the Internet Archive )
  13. ↑ Team spirit in the company database who to whom
  14. ↑ Camilla John: Actress in "Forbidden Love": Theresa Underberg's bitter love test. In: Hamburger Abendblatt . August 5, 2009, accessed December 4, 2018 .

Coordinates: 51 ° 32 ′ 20 "  N , 6 ° 35 ′ 39.8"  E