José Cuervo

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José Cuervo is a tequila made by Cuervo ( Casa Cuervo, SA de CV ) and is produced by Tequila Cuervo La Rojeña, SA de CV The José Cuervo Especial brand is the world's best-selling tequila. Diageo , the brand's global distributor outside of Mexico until June 2013, recently achieved annual sales of around $ 480 million. The Spanish name Cuervo means raven and corresponds to the German family name Raabe . A raven also adorns the coat of arms of the Cuervo family.

José Cuervo has been marketed by Proximo since 2013, like Casa Cuervo a subsidiary of the Beckmann family's Becle SA.

Casa Cuervo

When Mexico was still under Spanish rule, José Antonio de Cuervo received from King Fernando VI of Spain in 1758 . a large area of ​​land has been made available to cultivate agave cultivation there. In 1795, King Carlos IV transferred ownership of the land to the second José Cuervo, whose full name was José María Guadalupe Cuervo, and granted him the first concession for commercial tequila production.

Today Casa Cuervo is run by the Beckmann family. The Beckmann family mingled with the Cuervo family when the then German consul in Guadalajara married a woman from the Cuervo family.

At the beginning of November 2014, the spirits group Diageo announced an agreement to completely take over the Tequila brand Don Julio from Casa Cuervo by the beginning of 2015. In return, Casa Cuervo receives the Old Bushmills whiskey brand from Diageo .

music

The Country singer Shelly West put the Tequila with the hit Jose Cuervo a musical monument, in 1983 was ranked one of the country charts. The original is by Cindy Jordan, who in turn released the song as a single in 1981. In 2002, Tracy Byrd followed with Ten Rounds with José Cuervo , also a number one in the country charts. In addition, it reached number 26 on the US pop charts.

Web links

Individual evidence

  1. ↑ Julia Werdegier: Diageo Ends Talks to Buy Jose Cuervo Brand , New York Times Dealbook of December 11, 2012
  2. ^ Noreen O'Leary: Jose Cuervo Shifts US Agencies In Move to McCann Erickson, Gotham Direct | Adweek. In: adweek.com. July 1, 2013, accessed July 20, 2014 .
  3. ↑ Mundo Cuervo ( Memento of the original dated February 11, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Difford's Guide  @1@ 2Template: Webachiv / IABot / www.diffordsguide.com
  4. ↑ Press release from Diageo ( Memento of the original dated November 4, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , November 3, 2014  @1@ 2Template: Webachiv / IABot / www.diageo.com
  5. ↑ http://www.musicvf.com/song.php?title=Jos%C3%A9+Cuervo+by+Shelly+West&id=82058
  6. ↑ https://www.discogs.com/Cindy-Jordan-Jose-Cuervo/release/11302718
  7. ↑ http://www.musicvf.com/song.php?title=Ten+Rounds+with+Jose+Cuervo+by+Tracy+Byrd&id=47156