Diageo

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Diageo plc

logo
legal form Public Limited Company
ISIN GB0002374006
founding December 1997
Seat London , UKUnited KingdomUnited Kingdom 
management SpainSpainJavier Ferrán ( Chairman ) Ivan Menezes ( CEO )
United StatesUnited States United KingdomUnited Kingdom
Number of employees 30,400 ( FY 2017)
sales 12.05 billion GBP (net) ( FY 2017)
Branch beverages
Website www.diageo.com

Diageo plc (pronunciation [dɪˈɑ: d͡ʒjəʊ̯] ) is a global manufacturer of alcoholic beverages. The company operates in more than 180 countries and its shares are traded on the New York Stock Exchange and the London Stock Exchange .

The main sales markets are in Europe (34%) and North America (37%). With an annual turnover of around 18 billion euros and a sales volume of 960 million liters (2012 financial year), Diageo was the world's largest spirits manufacturer . In 2012, seven Diageo brands were among the top 25 premium spirits brands in the western world by sales.

In 2017, Diageo was overtaken in market capitalization by the Chinese spirits group K Weichow Moutai .

history

The company was formed in December 1997 through the merger of Grand Metropolitan (with subsidiary International Distillers and Vintners (IDV)) and Guinness (with subsidiary United Distillers (UD), originally Distillers Company Limited , "adopted" in 1986). By 2002, IDV and UD formed the Diageo subsidiary United Distillers and Vintners (UDV), which has since been re-incorporated into Diageo.

Diageo is thus the successor company of the Distillers Company Limited (DCL) group, which was created in April 1877 by merging seven distilleries and which built its first own malt still in Knockdhu in 1893, and the British Contergan licensee Distillers Company (Biochemicals) Limited (DCBL) . Contergan was developed in Germany by the Grünenthal company and sold in England by DCBL under the name Distaval from April 14, 1958 .

After the introduction of the Alcopop brand Smirnoff Ice , sales in Germany rose by 675.5 percent in the 2002/2003 financial year.

In 2010 the Federal Constitutional Court rejected an urgent appeal by Diageo against the special tax on alcopops introduced in 2004 . The company's application is inadmissible and the reasons given are without substance.

Also in 2010, on the occasion of a deficit totaling £ 862 million (equivalent to EUR 1.05 billion) in its UK pension fund , Diageo developed a ten-year plan according to which - in addition to a payment of £ 197 million into the company pension - up to 2, 5 million barrels of whiskey should serve as fixed assets .

In the fourth quarter of 2015, most of Diageo's UK and US wine division was taken over by the Australian Treasury Wine Estates .

Diageo Germany, Austria and Switzerland

The Diageo Germany GmbH is a marketing and distribution company based in Hamburg . The activities in Austria and Switzerland are also controlled from here. Christopher Stagg has been the managing director since February 1, 2017. Diageo has a total of around 260 employees in Germany, Austria and Switzerland.

whiskey

Diageo owns 28 whiskey distilleries in Scotland . In addition to Dimple , J&B and Johnnie Walker , the company also markets single malt whiskeys such as Lagavulin , Glenkinchie and Talisker . Since 1987 products from six selected distilleries have been sold under the name Classic Malts . At the end of 2005 five more distilleries were added. Diageo has several whiskey mixed drinks produced in the USA and Canada. The most important brand there is Bulleit , for which a separate distillery is to be opened in Kentucky in 2016. In 2015, the group acquired a stake in the Danish manufacturer Stauning Whiskey .

Brands

Diageo sells more than 150 brands. In 2013, seven of the company's products were among the 25 top-selling spirits brands worldwide.

Web links

Commons : Diageo  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b Annual Report 2017 (PDF; 12.0 MB) Diageo, accessed on October 21, 2017 (English).
  2. ↑ Audio record: Webcast from company site, minute 53:09 , accessed on September 21, 2016.
  3. ↑ The largest spirits manufacturers , Wirtschaftswoche online, article from July 31, 2013, accessed on February 27, 2014.
  4. ↑ Top 25 premium spirits brands worldwide 2013. In: Lebensmittelzeitung.net. Retrieved February 17, 2015 .
  5. ↑ Felicia Wong: The world's most valuable liquor company is now Chinese . In: CNNMoney , April 10, 2017. 
  6. ^ Gilbert Delos: Les Whiskeys du Monde. Translation from French: Karin-Jutta Hofmann: Whiskey from all over the world. Karl Müller, Erlangen 1998, ISBN 3-86070-442-7 , pp. 105-109 ( United Distillers ).
  7. ^ Spiegel : Drugs scandal: Contergan company threatens billions in debt , November 10, 2007
  8. ↑ Süddeutsche : Drug Commissioner for Warnings , May 19, 2010
  9. ↑ Süddeutsche : One to zero for the special tax , May 17, 2010
  10. ↑ Wirtschaftsblatt : Whiskey saves the pension ( Memento from March 4, 2014 in the Internet Archive ), July 2, 2010
  11. ↑ http://www.smh.com.au/business/treasury-wine-estates-gets-us-regulator-nod-for-diageo-buy-20151103-gkq6d6.html
  12. ↑ https://whiskyexperts.net/pr-christopher-stagg-wird-nachhaben-von-veronika-f-rost-als-country-director-von-diageo-dach/
  13. ↑ https://www.handelszeitung.at/handelszeitung/diageo-peter-henning-wird-neuer-hr-director-dach-127034
  14. ↑ Lebensmittel Zeitung : Top 25 Premium Liquor Brands World 2013 , accessed on March 4, 2014
  15. ↑ http://www.foodholland.nl/nieuws/artikel.html?id=175289
  16. ↑ a b Press release from Diageo ( Memento of November 4, 2014 in the Internet Archive ), November 3, 2014
  17. ↑ Diageo to Buy George Clooney's Tequila Brand for Up to $ 1B. Retrieved June 29, 2017 .