British American Tobacco

from Wikipedia, the free encyclopedia
British American Tobacco Plc

legal form Public Limited Company (PLC)
ISIN GB0002875804
founding September 29, 1902
Seat London , UKUnited KingdomUnited Kingdom 
management Jack Bowles ( CEO )
Number of employees 57,478 (December 31, 2014)
sales $ 26.1 billion (2017)
Branch Tobacco products
Status: 2019

The BAT headquarters at Globe House in London

The British American Tobacco Plc ( BAT ) is one of the largest tobacco companies worldwide . The group is represented in around 180 countries and is headquartered in London . British American Tobacco has more than 200 brands and sold 667 billion cigarettes worldwide in 2014 .

In the Forbes Global 2000 of the world's largest companies, British American Tabacco ranks 88th (as of FY 2017). The company had a market value of over USD 120 billion in early 2018.


1902 founded Imperial Tobacco Company of the United Kingdom and the American Tobacco Company of the United States a joint venture, the British American Tobacco Company Ltd . Initially, British American Tobacco was intended to serve the market outside of America and England. The company expanded quickly and was already represented in India and Egypt in 1905 . In 1906 the Netherlands , Belgium , Sweden , Norway and in 1908 Finland , Indonesia and East Africa followed .

In 1911, American Tobacco had to sell its shares in British American Tobacco on charges of the Sherman Antitrust Act , and so predominantly British investors took over the American shares. British American Tobacco was later listed on the London Stock Exchange and has now expanded its business around the world. Only the market in Great Britain was an exception until 1972 due to the still existing territorial agreements with Imperial Tobacco. Over time, the company continued to expand and thus systematically expanded its success.

Today British American Tobacco is the market leader in over 50 countries and owns 45 cigarette factories in 39 states.

In 2017, British American Tobacco signed a purchase agreement to acquire rival RJ Reynolds Tobacco Company .

BAT in Germany

In 1926 a subsidiary for Germany was founded. British American Tobacco Co. (CE) AG was based in Hamburg's Schanzenviertel and initially produced brands such as Gold Flake or Player’s . Four years later the first own cigarette factory was opened in Hamburg-Bahrenfeld . During the Second World War , however, the production of British American Tobacco came to a standstill and was only restarted in 1949 with the commissioning of a second plant. A year later, British American Tobacco acquired the Berlin cigarette company Garbaty and the Gold Dollar brand came onto the German market as the first real pre-war brand .

Over the next few years, British American Tobacco inaugurated two new production facilities in Bayreuth and Berlin, made HB the leading cigarette brand in Germany, relocated its headquarters to the Esplanade in Hamburg and introduced the unfiltered Lucky Strike as an international brand.

In the mid-1960s and 1970s, both the Krone , Pall Mall Deluxe and Prince brands were established on the German market. A holding company was also founded, the headquarters moved to the building on Hamburg's Alsterufer and produced the company's first fine-cut tobacco. Later some works could no longer be kept, while others, like the one in Bayreuth, were extensively modernized. The Lucky Strike Filters and Pall Mall brands were expanded and developed into two of the leading brands in the German cigarette sector.

In 1979, British American Tobacco founded the BAT Leisure Research Institute in Hamburg, which was converted into the Foundation for Future Issues in 2007 .

In 2000 there was finally a merger between British American Tobacco and Rothmans , which was then reorganized under British American Tobacco (Industrie) GmbH . In 2005 it was merged with the Brinkmann-Niemeyer Group.

In 2010, the distribution agreement between British American Tobacco and Altadis to market and sell the Gauloises and Gitanes brands in Germany ended.

In the same year, British American Tobacco was number 3 on the German cigarette market with around 2,100 employees. The locations of the tobacco company in Germany are the head office in Hamburg, the world's largest production facility of BAT in Bayreuth (1,400 employees, 40 billion cigarettes per year) and the factory in Bremen , where cigarette tubes and unusual pack formats are produced.

In 2015 the company generated a profit of 5.4 billion euros. In July 2016, the group management announced that cigarette production at the Bayreuth location will be discontinued at the end of 2017. Half a year later, the production of semi-finished goods for export is also due to end there.

According to the transparency list of the Bavarian Ministry of Economic Affairs, BAT received subsidies of 1.3 million euros from the European Union in the funding period 2007 to 2013.

Structure of the group

The activities of British American Tobacco in Germany are integrated into the group holding British American Tobacco (Industrie) GmbH , Hamburg.

Two companies are located under its roof: BATIG Gesellschaft für Beteiligungen mbH for the activities of British American Tobacco on the German market, which runs the largest single company in Germany, British American Tobacco (Germany) GmbH , and British American Tobacco (Hamburg International) GmbH with all foreign holdings of the German British American Tobacco Group.

Brands and companies

The Group's current tobacco brands are:

The company also sells an e-cigarette brand under the name Vype .

Figures from Germany

British American Tobacco achieved a cigarette market share of around 19% in Germany in 2010. The Pall Mall Red brand was the company's most successful cigarette brand in 2010. In addition, Pall Mall was able to establish itself as the market leader in Germany for the first time in the important target group segment of “adult smokers under 30 years” with a share of approx. 17%.

Numbers worldwide

The world's major brands (referred to as “Global Drive Brands” by BAT) - Dunhill, Kent, Lucky Strike and Pall Mall - grew by 7% in 2010, an increase of 13 billion cigarettes. For example, the Lucky Strike brand (available in around 60 countries) sold 26 billion cigarettes in 2010. Dunhill (available in over 120 countries) sold 48 billion cigarettes in the same year, an 18% increase over the previous year.

European participations abroad

In 2003, the foreign subsidiaries contributed around 50 billion cigarette sales to the group.

  • A / T BAT Prilucky Tobacco Company
    • The company's largest family of brands is Prilucky Osoblyvi
    • the traditionally oval and filterless Kozak brand was also able to gain
    • The BAT market share in the Ukraine averaged almost 29 percent for the year
  • British American Tobacco Polska SA
    • Sales of 10.7 (2002: 11.5) billion cigarettes in 2003
    • Market share of almost 15%.
    • The most important BAT brand family in Poland is Jan III Sobieski
  • British American Tobacco (Romania) Trading SRL
    • The Viceroy , Kent and Lucky Strike brands made the main contributions to the higher sales volume in 2003
    • With a market share of around 33%, BAT was again the market leader in Romania in 2003
  • British American Tobacco (Czech Republic) sro
    • Sales in the Czech Republic improved by a good 14% in 2003
    • this corresponded to a market share of almost 8%

New investments in 2003:

  • BAT Pécsi Dohánygyár Kft.
    • the largest cigarette manufacturer in Hungary with a market share of around 48%
    • produces with the brand Sopianae the undisputed number one in the domestic market
  • BAT company Tvornica Duhana Zadar dd in Croatia
  • British American Tobacco ( Serbia ) Limited
  • British American Tobacco (Maribor) doo in Slovenia

New investments in 2004:

  • British American Tobacco Italia SpA (€ 2.3 billion privatization). With a market share of around 27%, BAT Italia continued to be the market leader in Italy in 2004

See also

Web links

Commons : British American Tobacco  - Collection of Images, Videos and Audio Files

Individual evidence

  1. Meet our Management Board. Retrieved September 13, 2019 .
  2. ^ A b British American Tobacco: FORM 10-K (Annual Report 2014). (PDF) Retrieved on August 12, 2019 .
  3. a b The World's Largest Public Companies . In: Forbes . ( [accessed July 17, 2018]).
  4. ^ British American Tobacco - Our history - a timeline. Retrieved August 12, 2019 .
  5. Lucky Strike buys Camel for $ 50 billion.
  6. ^ British American Tobacco establishes "Foundation for Future Issues" . ( [accessed June 7, 2020]).
  7. Archive link ( Memento from May 31, 2011 in the Internet Archive )
  8. ^ British American Tobacco Germany - British American Tobacco Germany. Retrieved August 12, 2019 .
  9. Non-smoker has a career in the tobacco company . In: Nordbayerischer Kurier, May 13, 2015, p. 7
  10. Full profit in Nordbayerischer Kurier from July 15, 2016, p. 14
  11. BAT cuts 950 positions . In: Nordbayerischer Kurier, July 15, 2016, p. 1
  12. First collect, then migrate to: Nordbayerischer Kurier from 30./31. July 2016, p. 13
  13. ^ British American Tobacco Germany - British American Tobacco Germany. Retrieved August 12, 2019 .
  14. British American Tobacco Germany again recognized as a top employer / 4th place out of 101 companies awarded. Retrieved August 12, 2019 .
  15. ^ British American Tobacco - British American Tobacco. Retrieved August 12, 2019 .