The sales volume is mainly treated as a quantity concept in business administration. So went in business administration Erich Gutenberg in 1956 on the assumption that under sales volume, the sales volume is to be understood. In 1998, Heribert Meffert defined market share as “the ratio of sales volume to market volume in percent ” and also understood this to mean the sales volume of a product. The sales potential contains the customer potential relevant for a company , while the sales volume reflects the actual sales volume. The sales potential is limited by the capacity of a company.
This sales volume is expressed in numbers , weights or liters , depending on the product's typical state of aggregation . The value , on the other hand, is not important for the sales volume but for the sales revenue . The sales of a product result as
In the case of market potential , market volume , market data or market shares , quantities ( automobile manufacturers ), weights ( sweets ) or liters ( beverages ) can also be used as a measured variable . Food statistics use per capita consumption in kilograms or liters.
When considering sales quantities, sales price effects with their changes in value are eliminated in statistics , because an increase in sales in terms of value can also be based on a price increase while the sales quantity has not changed at the same time. In the case of product types of low value, in particular, price changes can trigger a disproportionate effect on sales without any changes in quantity.
- Erich Gutenberg, Fundamentals of Business Administration , Volume 2: The paragraph, 2nd edition 1956, p. 158
- Heribert Meffert, Marketing: Basics of market-oriented corporate management. Concepts - Instruments - Practical Examples , 1998, p. 165
- Reinhard Grimm / Markus Schuller / Raimund Wilhelmer, Portfolio Management in Companies , 2014, p. 83
- Robert Nieschlag / Erwin Dichtl / Hans Hörschgen, Marketing , 2002, p. 706