Parisienne (brand of cigarettes)
Parisienne ( French Parisian ) is a cigarette - mark of the second largest Swiss cigarette manufacturer British American Tobacco (BAT). In 2003 it had a market share of 13.7%, making it the best-selling cigarette brand in Switzerland after Marlboro . The production site has been Boncourt in the canton of Jura since the company was founded by the Alsatian Martin Burrus in 1887 .
After product classifications such as MILD or LIGHT had been banned as part of the restrictions on advertising for tobacco products , the corresponding Parisienne varieties were renamed without changing the recipe. The NOIRE variety was also introduced as part of a sales promotion measure at the kiosks .
The brand used to be common in Switzerland under the name Parisiennes . Parisiennes Filtres are now manufactured by Altadis in Argentina.
In the 1990s, a lavish advertising campaign called Parisienne People was run, in which one spot was shot by a well-known film director.
Parisienne is also sold in Austria and Germany.
Current varieties
| Surname | tar | nicotine |
|---|---|---|
| Parisienne Rouge | 10 mg | 0.8 mg |
| Parisienne Jaune | 7 mg | 0.6 mg |
| Parisienne Bleue | 6 mg | 0.5 mg |
| Parisienne blonde | 4 mg | 0.4 mg |
| Parisienne Ciel | 1 mg | 0.1 mg |
| Parisienne Jaune Without / Sans | 8 mg | 0.8 mg |
| Parisienne Verte Without / Sans | 6 mg | 0.6 mg |
| Parisienne Orange Without / Sans | 4 mg | 0.4 mg |
| Parisienne Orange Plus | 4 mg | 0.4 mg |
| Parisienne Petite Bleue | 6 mg | 0.5 mg |
| Parisienne Petite Orange | 4 mg | 0.4 mg |
Web links
Individual evidence
- ↑ Step out to the public. (PDF; 294 kB) (No longer available online.) In: Newsletter for Commercial Communication No. 16. Schweizer Werbung / Publicité Suisse (SW / PS), December 2004, pp. 1–5 , archived from the original on 31. May 2014 ; Retrieved May 3, 2010 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Cigarette purchase only with tokens. In: Tages-Anzeiger , Zurich. January 5, 2008; archived from the original on January 6, 2008 ; Retrieved May 3, 2010 .
- ↑ A Swiss Zigi conquers the Berlin scene . Article in 20 minutes from December 18, 2012.
