Captain Morgan

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Captain Morgan rum logo
An actor portrays Captain Morgan at the 2007 Scream Awards

Captain Morgan is a rum brand produced by Diageo . The rum brand is named after the Welsh privateer Henry Morgan . The main purchasing markets are the United States , Canada , the United Kingdom , Germany and South Africa . Captain Morgan is mainly sold as a "spirit based on rum", which is due to the fact that the alcohol content is below 35%, aromas are added and thus z. B. the Captain Morgan Spiced Gold is not a real rum, but rather is to be regarded as a trendy drink.

history

In 1944 Seagram began producing rum under the name Captain Morgan Rum Company.

Seagram CEO Samuel Bronfman bought a distillery called Long Pond from the Jamaican government. Among the buyers of the Long Pond distillery's raw rum was a Kingston pharmacy called Levy Brothers. The Levy family bought raw rum to add herbs and spices, and to mature and bottle the rum. Bronfman liked this finished rum so much that he acquired the distribution rights.

In the 1950s, sold Seagram's distillery to the Serralles Group , which also Don Q produces. The Captain Morgan brand was sold to Diageo .

In 2004, Captain Morgan was one of the best-selling rums in the world with around 54 million liters. In 2005 the production of the Overproof 73% Vol Black Label was discontinued. It was used as a high percentage ingredient for shooters like the B52 . In 2010, Captain Morgan was widely advertised on television in Germany with the slogan “Got a little Captain in you?”.

sorts

  • Original Spiced - 35% alc / vol
  • White Rum - 37.5% alc / vol
  • Parrot Bay Coconut - 21% alc / vol
  • Private Stock - 40% alc / vol
  • Tattoo - 35% alc / vol
  • Black Label - 40% alc / vol
  • 100 Proof - 50% alc / vol
  • Lime Bite - 35% alc / vol
  • Long Island Iced Tea - 17% alc / vol
  • Black Spiced - 40% alc / vol
  • Fire Ship (with ginger and cinnamon)
  • Sherry Oak finish
  • 1671 Commemorative Blend
  • Cannon Blast (Caribbean fruits and chili peppers) - 35% alc / vol
  • Loco Nut (Coconut Spiced Rum)
  • Mutineer Rum flavored beer
  • Silver Spiced (US only)
  • Parrot Bay Mango (US only)
  • Parrot Bay Passion Fruit (US only)
  • Parrot Bay Pineapple (US only)
  • Parrot Bay Strawberry (US only)
  • Parrot Bay Key Lime (US only)
  • Pineapple Rum (US only)
  • Coconut Rum (US only)
  • Grapefruit Rum (US only)
  • Jack-O'Blast (Pumpkin Spice) (US only)

Trivia

  • The Californian band OPM dedicated the song El Capitan to rum on their album Menace to Sobriety from 2000 .
  • The British folk metal band Alestorm dedicated the song Captain Morgan's Revenge to Captain Morgan, and the song The Famous Ol 'Spiced also refers to the drink.
  • In the US television series How I Met Your Mother , Ted Mosby suggests presenting the "naked man" in the pose of Captain Morgan.

Web links

Commons : Captain Morgan  - collection of images, videos and audio files

Individual evidence

  1. Captain Morgan ( Memento of November 26, 2007 in the Internet Archive ) diageo.com August 9, 2008