Smirnoff
Smirnoff (originally Smirnov ) was in 1886 Moscow , founded vodka - distillery and is now a brand of British spirits manufacturer Diageo .
history
The Smirnoff vodka distillery was founded by Pyotr Arsenjewitsch Smirnov in Moscow in 1886 and was the first distillery in the world to use charcoal for filtering.
Vladimir Smirnov took over the company in 1910 after the death of his father Pyotr Smirnow. During the October Revolution , the distillery was confiscated and the family had to flee to Constantinople , where Vladimir built a new distillery. Four years later the family moved to Lemberg ; In 1925 a second distillery was opened in Paris , the Latin spelling of the name was changed to Smirnoff . In the late 1930s, the vodka was exported to most European countries.
In 1934 Vladimir Smirnov sold the company to Rudolph Kunett, who relocated the company headquarters to the USA .
Smirnoff is now part of Diageo ( Alfa Group holds a minority stake ). In 2012, 26.3 million 9-liter units were sold worldwide, making the vodka brand the best-selling premium spirits brand in the western world.
In the 2014 Formula 1 season , Smirnoff sponsored the Force India team.
variants
In addition to pure vodka, Diageo also sells the vodka-based Alcopop drink Smirnoff Ice with lemon . There are also other Smirnoff products, such as flavored vodkas with vanilla , raspberry , orange , blueberry , green apple and lemon as well as “Smirnoff Mule” ( beer ) and cherry .
Pure vodka is sold under various brands, e.g. B. triple distilled as Smirnoff Red Label, offered. The most expensive brand is Smirnoff Penka, which consists of the 'middle cut', has an alcohol content of 40 % by volume and is sold in 0.7-liter bottles.
There is also the Smirnoff Blue Label vodka , which has been distilled three times and filtered ten times through charcoal and with 50% by volume. is the company's most alcoholic vodka. Smirnoff Black Label is another variant with an alcohol content of 40% by volume, which is obtained through the Copper Pot Still distillation .
Bottle numbers
Every Smirnoff vodka has its own identification number , which is indicated on the label:
- 21 - Smirnoff North (or Smirnoff Norsk). This classic Smirnoff Red Label Vodka is mixed with cloudberries . In some countries, e.g. B. in the United Kingdom , it is also sold under the name Smirnoff Nordic Berries .
- 21 - Smirnoff Classic Mix. Smirnoff No. 21 vodka mixed with cola.
- 21 - Smirnoff Vodka & Cranberry Juice. Smirnoff No. 21 Vodka mixed with cranberry juice.
- 27 - Smirnoff Silver Label Vodka, 45.2% alcohol
- 55 - Smirnoff Black, 40% alcohol.
- 57 - Smirnoff Blue Label Vodka, 50% alcohol
- 63 - Smirnoff Twisted V Green Apple
- 64 - Smirnoff Ice Pomegranate, 5.5% alcohol content
- 66 - Smirnoff Ice Raspberry Burst, 5% alcohol
- 66 - Smirnoff Twisted V Raspberry
- 67 - Smirnoff Twisted V Mandarin Orange
- 68 - Smirnoff Twisted V Black Cherry
- 69 - Smirnoff Twisted V Watermelon
- 70 - Smirnoff Ice Watermelon
- 71 - Smirnoff Ice Triple Filtered, 5.6% alcohol content (in some regions, such as the Netherlands, with 4% alcohol content, which is also noticeable in the taste)
- 72 - Smirnoff Ice, 5% alcohol. Also available as a "Spin" in South Africa .
- 73 - Smirnoff Black Ice, 7% alcohol. Also available as "Storm" in South Africa.
- 74 - Smirnoff Ice Triple Black
- 75 - Smirnoff Ice Double Black. Available in Australia and New Zealand .
- 76 - Smirnoff Ice. Available in Canada at 7% alcohol.
- 83 - Smirnoff Ice Wild Grape, 5% alcohol
- 84 - Smirnoff Twist Arctic Berry
- 85 - Smirnoff Twisted Raspberry. Available in Canada .
- 97 - Smirnoff Ice Triple Filtered. Available in Germany with 3% alcohol content.
- 98 - Smirnoff Dry Ice, 5% alcohol. Available in France.
- 103 - Smirnoff Twisted V Arctic Berry
- 110 - Smirnoff Ice Double Black & Cola
- 111 - Smirnoff Ice Double Black. Available in Australia.
Web links
- Official website of Smirnoff
- Official website of the Smirnoff manufacturer Diageo (English)
Individual evidence
- ↑ Top 25 premium spirits brands worldwide 2013. In: Lebensmittelzeitung.net. Retrieved February 17, 2015 .