Bulleit

from Wikipedia, the free encyclopedia
Bulleit Bourbon

Bulleit is a whiskey brand of the Diageo Group that is sold worldwide . Bourbon whiskey and rye whiskey are sold under the Bulleit label . Bulleit Bourbon was produced by Four Roses in Kentucky until the end of 2013 , but the current production location was not clear, Bulleit Rye is produced in the MGP Distillery in Indiana and then sold by Diageo in its own bottles under its own name.

For a bourbon, the mash for Bulleit Bourbon contains an unusually high proportion of rye at 28% , which gives the whiskey its special taste. The rye whiskey has a rye content of 95% in the mash and therefore more rye than most other rye whiskeys, whose rye content is usually only slightly above the legally prescribed 51%.

A new large distillery and visitor center was built in Shelbyville , Kentucky from 2016 to 2017 and opened to visitors in 2019. It would cost $ 115 million to build and produce 1.8 million gallons (~ 38,000 hectoliters) of bourbon a year. On a total of 300 acres (around 120 hectares), six warehouses were to be built next to the production facility in which the whiskey matures.

Before the new distillery opened, there was a visitor center in the former Stitzel-Weller Distillery in Shively , Kentucky, where Diageo bottled and stored Bulleit bourbon since September 2014 . The visitor center with a small micro distillery was part of the Kentucky Bourbon Trail .

distillery

So far, Diageo has had its whiskey produced in other large distilleries and then fills it into its own bottles. Due to the bourbon boom since around 2000, distillery capacities are currently running out in the US, so Diageo decided to build its own distillery in Kentucky for 115 million US dollars.

History and marketing

Tom Bulleit gave up his work as a lawyer in the 1990s and began - according to his own statements - to produce bourbon whiskey according to the recipe of his great-grandfather August Bulleit. Whether Augustus Bulleit really existed and whether he actually distilled whiskey is unclear. Diageo bought Bulleit in 1997. Since then, Bulleit has been one of the fastest growing premium whiskeys on the market. Since 2011 Diageo has also had rye whiskey produced.

The brand is advertised with Tom Bulleit, descendant of a distillery family from the 19th century, on whose recipe Diageo says today's Bulleit whiskey is based. One trait that is highlighted in advertising is anti-established . In contrast to other brands of the Diageo group such as Johnnie Walker or Smirnoff , Diageo does not do much aggressive marketing. Instead, Diageo primarily relies on the pronounced rye-heavy taste for the distribution of Bulleit, the low price compared to other premium whiskeys and the bottle design with a high recognition value.

In the 2012 film Shootout - No Mercy , the hero James Bobo prefers to drink Bulleit ( homophone to bullet ) and has his own bottle with him in bars because the brand is not available in the range.

Remarks

  1. ^ A b Chuck Cowdery: Where Is the Bulleit Distilling Company? , The Chuck Cowdery Blog March 6, 2014
  2. ↑ Frontier Whiskey Experience | Kentucky Bourbon Trail® | Bulleit. Retrieved October 26, 2019 .
  3. ↑ Chuck Cowdery : Diageo Announces New $ 115M Kentucky Distillery , the Chuck Cowdery Blog May 29, 2014
  4. ↑ Fred Minnick: Diageo to Build $ 115-Million Distillery in Kentucky , Fred Minnick.com
  5. ^ A b Gregory A. Hall: Bulleit Experience opens at Stitzel-Weller , The Courier-Journal September 16, 2014
  6. ↑ Bulleit: Anti-Established ( Memento of the original from December 13, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Ads of the World, accessed December 5, 2015. @1@ 2Template: Webachiv / IABot / adsoftheworld.com
  7. ↑ Nathan Mattise: Why San Francisco Is Obsessed with Bulleit , Esquire November 1, 2013

Web links