Amarula
Amarula is a South African brand of spirits and especially known for the eponymous Wildfrucht- cream - liqueur . It is flavored with a distillate made from the fruits of the marula tree and tastes of slightly fruity caramel . The liqueur is available in more than 100 countries worldwide.
The manufacturer of the liqueur is the Amarula Distillers Corporation from Stellenbosch in South Africa. In Germany, Amarula is sold by Semper idem Underberg , a company of the Underberg Group.
Manufacturing
The marula tree only grows in subequatorial Africa, in the Kruger National Park wildlife sanctuary , in Botswana , Swaziland , Namibia and Zimbabwe .
The marula trees, which are deciduous but drought-resistant, reach heights of 9-18 m and bear 500 kg or more of fruit a year. Usually the male and female flowers appear on different trees in spring, but they can occasionally appear on the same tree. The male flowers produce pollen, while the female trees ultimately bear the yellow marula fruits in midsummer.
The first olive-green, then golden-yellow fruits of the female marula tree are harvested in February, the South African midsummer. The fruit is elongated in shape and the size of a medium-sized plum. The ripe fruit has a leather skin that surrounds white, fibrous flesh and a large stone. The marula fruit is rich in vitamin C , potassium , calcium and magnesium . The stone contains two or three kernels that are rich in oil and protein.
After the harvest, the kernels are removed, the meat is pressed out of the shell and then fermented . After the fermentation process, the fresh Marula wine is double- distilled and the distillate is then stored in oak barrels for two years. Finally, sugar and cream are added and the finished liqueur is bottled.
variants
- Amarula Cream (since 1989) - cream liqueur based on marula fruit, alcohol content : 17% vol.
- Amarula Gold (since 2014) - Marula fruit distillate (30% vol.)
marketing
The brand supports elephant research to protect the elephants and conserve the population. In 2002 the "Amarula Elephant Research Program" (AERP) was launched under the direction of Professor Rob Slotow from the University of KwaZulu-Natal in Durban / South Africa. This primarily researches the way of life, the range of motion and the behavior of the African pachyderms with the aim of protecting the elephant's habitat and securing their future in the wild.
Amarula has also been available in food retailers in Germany since the 1990s .
Awards
In 2012, Amarula received two gold awards as Liqueur of the Year at the New York International Spirits Competition .
Web links
Individual evidence
- ↑ Dr Oldhaver Ethnoeubioticals . Retrieved June 18, 2017.
- ^ Capturing the taste of Africa , The Hindu Business Line. July 7, 2007. Archived from the original on February 16, 2009. Retrieved March 13, 2015.
- ↑ Amarula releases first product in 25 years , The Drinks Business. February 27, 2014. Retrieved March 13, 2015.
- ↑ Amarula Elephant Research Program ( Memento from May 4, 2014 in the Internet Archive ). Retrieved July 26, 2019.
- ^ New York International Spirits Competition ( Memento from September 27, 2013 in the Internet Archive ). Retrieved September 24, 2013.