Recrutainment

from Wikipedia, the free encyclopedia

Recrutainment (also recruitainment) refers to the use of playful, simulative elements in career orientation , employer branding , personnel marketing and recruitment .

Recrutainment serves to improve the finding of the "suitable" candidate and the "suitable" employer or the "suitable" training institution.

In recrutainment, entertainment is not an end in itself. It is always important to have a specific reference to an employer, a training institution, professions / job profiles or professional and educational paths.

Recrutainment includes self-assessment processes such as self-tests and career orientation games, events with interaction elements and selection processes and tests (“assessment”) with an entertainment, information and / or simulation character. Online and offline.

Recrutainment is particularly important when it comes to the design of online assessments . This is by no means wrongly understood to mean that applicants are presented with a game in which conclusions can be drawn about possible skills from the respective gaming behavior; rather, recrutainment in this context means that the online assessment is designed in an appealing and modern way and in addition to the pure Test content also conveys individual information about the respective company and its employer brand and sometimes includes entertaining moments of relaxation. Online assessment procedures designed according to recrutainment aspects are therefore more than an adaptation of traditional pen-paper tests, they are also employer branding tools. These online assessments are characterized by a high level of applicant acceptance and a higher level of requirements compared to conventional test procedures.

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