Red trash can
The red trash cans in Hamburg are fire-red painted public waste bins that advertise their use with a speech bubble and mostly short texts and have meanwhile won several design awards.
They go back to a campaign by city cleaning in May 2005 for more cleanliness in the city and a previously advertised ideas competition. The concept of the talking red rubbish bin comes from the advertising agency MKK and intended, on the one hand, to encourage passers-by to use the garbage disposal facilities through the striking color in contrast to the bins that were previously gray, but especially through the brisk or funny slogans. According to the city cleaning service, this concept has also worked.
There are now around 9100 of these red rubbish bins in the city. The sayings are partially renewed or adapted to current events. For example, a slogan campaign was started for the 2006 soccer World Cup ( I'm a clean man or Den even my grandma gets in ) or for Christopher Street Day some of the speech bubbles were labeled I'm a dirt queen and the like. On September 8, 2011, the Day of the German Language, the campaign was awarded the Elbschwanenorden of the Association of German Language , because the puns used do not use Anglicisms and are at a level "that allows intelligent people to smile."
Examples
Placed in
Bumblebee, bumblebee! Garbage, garbage!
Appropriate waste management
For me, only content counts
Butts belong holed!
When I grow up, I become a container
Let's see what falls for me
Heartily rubbish!
Please feed!
Your papers please!
open 24hrs
I don't want chocolate, I'd rather the paper
Seldom so well filled
Hamburg's smallest garbage dump
Throw it in the bucket, baby
Web links
Individual evidence
- ↑ Maren Plentz: Design. Hamburg's red trash can ; in: Art in Hamburg. 12 thematic walks , Junius Verlag, Hamburg 2011, ISBN 978-3-88506-460-2 , p. 120 f.
- ^ Hamburger Stadtreinigung , accessed on January 2, 2012
- ^ Association German language: Elbschwanorden for the red garbage cans ( Memento of the original from September 9, 2013 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed January 2, 2012
