SCL Group
| Strategic Communication Laboratories Group | |
|---|---|
| legal form | |
| founding | 1993 |
| resolution | 2018 |
| Seat |
Arlington, Virginia United States
|
| Branch | Behavioral analysis |
| Website | Homepage |
The SCL Group (abbreviation for Strategic Communication Laboratories Group ) was a British-American company for behavioral research and strategic communication. The group's headquarters were in Arlington, Virginia , United States . SCL used data mining and data analysis in order to be able to tailor communication measures to specific target groups and thus to bring about changes in behavior (such as voting decisions) in the interests of SCL's customers.
history
The company was founded in 1993 by Nigel Oakes in London and has worked for companies, political candidates and governments in many countries. According to the New York Times , SCL dealt with Pakistani jihadists on behalf of the British government and assisted the US with military intelligence in Iran , Libya and Syria . The company has been hired by authoritarian governments, for example in the United Arab Emirates , to develop political measures to keep the population under control, for example by staging protests to contain student unrest in Indonesia . On the basis of a population analysis, she also drafted a socio-psychological strategy for the Saudi Arabian King Salman ibn Abd al-Aziz, who came to power in 2015, and the Crown Prince Mohammed bin Salman , on how limited reforms can secure the authoritarian rule there.
The company became best known through the US subsidiary Cambridge Analytica , founded in 2014 , which worked for Ted Cruz in the 2016 presidential election campaign and was commissioned to support Donald Trump after his departure .
After data abuse became known, Facebook SCL / CA blocked access in 2018. In May 2018, the SCL Group and its subsidiary Cambridge Analytica initiated insolvency proceedings.
Web links
- SCL Group website (archive)
Individual evidence
- ↑ Head office according to company website
- ↑ Nicholas Confessore, Danny Hakim : Data Firm Says 'Secret Sauce' Aided Trump; Many scoff. In: The New York Times , March 6, 2017; The smart data thieves. In: Neue Zürcher Zeitung , March 22, 2018.
- ^ Danny Hakim: Cambridge Analytica's Parent Company Helped Shape Saudi Arabia's Reform Movement. In: The New York Times , May 31, 2018.
- ↑ Hannes Grassegger, Mikael Krogerus: “I only showed that the bomb exists” , Tages-Anzeiger , March 20, 2018, accessed on April 5, 2018.
- ^ Vogel, Kenneth P: Cruz partners with donor's 'psychographic' firm , Politico. July 7, 2015. Accessed December 27, 2015.
- ↑ Jane Mayer: The reclusive hedge-fund tycoon behind the Trump presidency . The New Yorker, March 27, 2017.
- ↑ SCL is closely tied to its offshoot and Facebook announced last week that it was suspending both, under the title "SCL / Cambridge Analytica," from its platform.
- ↑ Ivo Mijnssen: Cambridge Analytica is dead - long live Emerdata. In: nzz.ch . May 3, 2018, accessed August 5, 2019 .