Pork belly ad
In the media and advertising industry, disparaging sales-oriented print advertising with price information is referred to as a pork belly advertisement, as used by retailers .
The pork belly represents a typical product of the supermarkets, which is not lavishly staged like high-priced products, but simply photographed and offered with a price in a brochure or on an advertisement page . The name distinguishes such consumer advertisements from image advertising, which is perceived as more artistically demanding. In contrast to the pork belly advertisement, the image advertisement aims to arouse emotions towards a product, a brand or a company and thus influence the purchase decision in the long term.
According to a study by the Bavarian Academy for Advertising and Communication, an advertisement with a price indication enjoys more trust and is more likely to encourage people to buy. Image advertising, on the other hand, is perceived as more sympathetic.
According to a report by "Zeit", Axel Springer Verlag with " Bild " is the market leader among advertising media for pork belly ads .
Individual evidence
- ^ Bavarian Academy for Advertising and Marketing: Pork belly ad beats image advertising , press release of October 5, 2007. Retrieved on December 5, 2013 at www.wuv.de
- ↑ Götz Hamann: Der BildFaktor , Die Zeit dated November 24, 2005. Accessed on July 13, 2010.
Web links
- Myprospekt.de brings pork belly ads to the iPhone. In: Internet World Business . April 15, 2009, archived from the original on August 7, 2011 ; accessed on July 13, 2010 : "At first glance, the design-conscious iPhone owner may be shaken when he thinks of pork belly ads on his noble mobile phone."
- Intermediate comparison (selection). (No longer available online.) In: Focus Medialine Medialexikon. November 25, 2006, formerly in the original ; accessed on July 13, 2010 : "typical retail display (" pork belly display ")"