Shin Ramyun

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Contents of a pack

Shin Ramyun ( 신라면 ; German: spicy ramen ) is a brand of the South Korean food company Nongshim that is used for instant noodle soups .

product

One pack contains one serving of instant noodles. The court is available in two versions, both of which are based on flavor beef: included In addition to the "normal" pasta, beef extract, and beef fat, there is the option "Black" ( black ). In both cases, the packaging contains pre-cooked, dried ramen noodles pressed into a slice, a sachet with a spice mixture and a sachet with dehydrated vegetable flakes. The pack with the “Black” flavor also contains a bag with a mixture of grained beef broth and powdered anchovies , which, according to the food blog Serious Eats , gives the dish a “more subtle, balanced broth” that is more hearty than the “normal” product taste milder. In addition, the “Black” version contains larger-cut vegetable flakes and small pieces of beef. Compared to other, including Southeast Asian instant noodles, Shin Ramyun noodles are quite hot. Nongshim does not adapt the taste for export to other countries, even if on average the food in these countries is less spicy than in South Korea.

The most important ingredients of the dish in terms of quantity are wheat flour, palm oil , potato starch , modified potato starch and salt. In the “Black” variant, beef extract and maltodextrin are added.

history

The brand was launched in South Korea in October 1986. The part of the name “Shin” corresponds to the Chinese character 辛 , which means “spicy”. It is also the family name of the company's founder Shin Chun-ho. From 1987 the instant noodles were exported to Japan. In 1997, the "Cup" version was launched, which no longer had to be cooked in a saucepan, but was delivered in a styrofoam cup that was filled with hot water. In 2011 the portfolio was expanded to include the “Black” flavor variant, and in 2019 to include the “Super Spicy” flavor variant. Today Shin Ramyun is the best-selling instant noodle brand in South Korea; the per capita consumption of Shin Ramyun noodle portions there is 80 per year. In 2014 the product was exported to over 80 countries and had a turnover of 190 million euros. The brand's testimonial has been Go player Lee Sedol since 2016 . When the South Korean singer Psy became the brand's testimonial in 2012 , sales of the flavor he was promoting rose by 30% within a month.

Web links

Individual evidence

  1. ↑ SeriousEats.com: Taste Test: Shin Ramyun Instant Noodles. Retrieved March 20, 2018 .
  2. ↑ a b KoreaHerald.com: Shin Ramyun sticks to basics but accepts diversity. Retrieved March 18, 2018 .
  3. ↑ KoreaHerald.com: Nongshim Japan's sales rise 22.6% in Q1. Retrieved March 18, 2018 .
  4. ↑ Nongshim via Facebook : New Noodles. Accessed March 31, 2020 .
  5. ↑ shinramyun.com.au: Our Story. Retrieved March 20, 2018 .
  6. ↑ KoreaHerald.com: Paris Baguette, Lotte Duty Free, Shin Ramyun top rankings. Retrieved March 18, 2018 .
  7. ↑ KoreaHerald.com: Go star Lee Se-dol, new model for Nongshim Shin Ramyun. Retrieved March 18, 2018 .
  8. ↑ KoreaHerald.com: Psy pulls up sales of Nongshim's Shin Ramyun Black Cup. Retrieved March 18, 2018 .