Slim-Fast

Slim-Fast is a brand under which diet-supporting formula diets ( shakes ) and snacks ( bars ) for a weight-loss diet are manufactured and sold.

Slim Fast often advertises diets of celebrities using their products. In the mid-1990s Harry Wijnvoord was one of the prominent advertising media in Germany.

For a long time Slim-Fast used the slogan " a shake for breakfast, a shake for lunch, then a sensible dinner " ("A shake for breakfast, a shake for lunch, then a sensible dinner") to describe the application of the Slim-Fast Describe products as part of the diet plan. Lately the brand has tried to be successful mainly by linking the Slim-Fast products with the “Best Life Diet”. According to a study from 2003, long-term success with Slim-Fast is quite possible, provided that users strictly adhere to the Slim-Fast rules.

history

Slim-Fast was founded in 1977 by Sim Daniel Abraham . In 1987 Abraham took the brand off the stock exchange and sold it to Unilever in 2000 for $ 2.3 billion . It has been distributed in the United States , Great Britain , Ireland , Germany and Brazil , among others .

From around the turn of the millennium, Slim-Fast, like many other diet products, struggled with a decline in sales (2002: 21 percent in one year) with the advent of so-called low-carb diets . The brand responded to this in 2004 with its own low-carb product line to cover this part of the market. In addition, Slim-Fast-Optima products have been developed which are said to have an even lower sugar content compared to the standard Slim-Fast products.

Due to a sharp drop in sales, sales in Germany were taken over by Allpharm around 2005. In 2014 Unilever sold a majority stake in Slim-Fast to the US private equity firm Kainos Capital.

Individual evidence

1. ↑ Slim-Fast trademark register
2. ↑ thebestlife.com Homepage ( Memento of the original from December 10, 2006 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (English) 
3. ↑ Article on epigee.org (English)
4. ↑ Without author: Unilever Billions purchase of Slim Fast Foods . In: manager-magazin-online, April 12, 2000.
5. ↑ www.slimfast.co.uk
6. ↑ www.slimfast.de
7. ↑ Unilever sells Slim-Fast to Kainos Capital , Unilever press release of July 10, 2014

This article is about a health issue. It is not used for self-diagnosis and does not replace a diagnosis by a doctor. Please note the information on health issues !