Instantness

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Immediateness describes - out of an impatience after an extremely short stimulus-reaction relationship - today's expectation that increasingly "immediately" is the only acceptable time frame.

term

The term is a free combination of the tense adverb "immediately" and the English noun ending "-ness". It was introduced by Peter Glaser in an article on Technology Review in 2007 . and popularized by Sascha Lobo's contribution to Spiegel Online . Glaser defines the immediacy as an expectation "to be served immediately or to receive a reaction in media real time". The term, also known as “digital impatience”, is associated with a “drastic reduction in the time span between needs and satisfaction”.

According to Martha Sarah Stevens, the “culture of instantness” is characterized by impatience. According to Sascha Lobo, instantness is the crowning glory of acceleration: “It doesn't go any faster than instantly”.

effect

“Instantness” refers, among other things, to the desire of customers in today's consumer society to receive their goods immediately. The fulfillment of the wish for a short delivery time is directly included in the dealer's assessment. This influences future purchase decisions. This attitude towards fulfillment is also placed on quality. Overall, brand loyalty is decreasing. The effect is not only limited to the Internet, even more areas of life are determined by this impatience, for example, in the office answering emails , private life, the response to messages in social media , the purchase, the availability of goods and the logistics , the extremely timely delivery .

Measurability

The impatience can be empirically proven. If a website shopping page doesn't load within three seconds, around 40 percent of potential customers would click away.

Individual evidence

  1. ↑ Peter Glaser: Instantness. In: Heise online, Technology Review. August 24, 2007, accessed March 11, 2018 .
  2. ↑ Sascha Lobo: Digital impatience. In: SPON - The human machine. July 13, 2011, accessed March 11, 2018 .
  3. ↑ Roland Scherb: The agony of choice. ipl-mag.de, April 2013, accessed on August 12, 2017 .
  4. ↑ Sarah Schmitt and Sirko Hunnius: Informed citizen meets responsibility-oriented administration . In: E-Transformation . Nomos Verlagsgesellschaft mbH & Co. KG, June 2014, p. 29-46 , doi : 10.5771 / 9783845254357 .
  5. ↑ Annette Jenny: The development of a measure for sufficiency. The subjectively sufficient measure (SGM) . Zurich 2016, p. 3 ( researchgate.net [PDF]).
  6. ↑ Martha Sarah Stevens: Strategic Design of the Future. Success factors in communication between consumer goods manufacturers and digital natives . Wiesbaden 2015, ISBN 978-3-658-09365-5 , pp. 52 .
  7. ↑ a b Instantness - How quick addiction changes our lives. nyaryum.de, May 21, 2014, accessed on August 12, 2017 .
  8. ↑ Peter Tenerowicz-Wirth: Communication concept for self-driving vehicle collectives in intralogistics. (PDF) In: Dissertation at the Technical University of Munich. November 19, 2012, p. 2 , accessed June 7, 2017 .